<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>OneIMS Blog - Integrated Marketing Solutions &#187; Customer Profiling</title>
	<atom:link href="http://oneims.com/blog/category/direct-mail-marketing/customer-profiling/feed/" rel="self" type="application/rss+xml" />
	<link>http://oneims.com/blog</link>
	<description>OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs</description>
	<lastBuildDate>Mon, 16 Apr 2012 18:41:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>How Effective is Your E-newsletter?</title>
		<link>http://oneims.com/blog/2011/06/24/how-effective-is-your-e-newsletter/</link>
		<comments>http://oneims.com/blog/2011/06/24/how-effective-is-your-e-newsletter/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 14:31:06 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Customer Profiling]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Email Newsletter]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=2384</guid>
		<description><![CDATA[E-newsletters have long replaced traditional print newsletters. Cost, ease of use, tracking capabilities and convenience are just a few of the reasons why business owners have turned to e-newsletters. Although there are many pros to using e-newsletters to stay connected with your customers and followers, your e-newsletters still need to be worthy enough to read. [...]]]></description>
		<wfw:commentRss>http://oneims.com/blog/2011/06/24/how-effective-is-your-e-newsletter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Direct Mail Tips</title>
		<link>http://oneims.com/blog/2011/06/06/5-direct-mail-tips/</link>
		<comments>http://oneims.com/blog/2011/06/06/5-direct-mail-tips/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 18:03:30 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Customer Profiling]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Call to Action]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=2295</guid>
		<description><![CDATA[Direct mail campaigns are a powerful resource for any business. Not only are they highly targeted, measurable and flexible, they are also easy to personalize and cost effective. The tips below will help you get your direct mail campaign on the right track for a great return on your investment. 1. Research Your Target Market [...]]]></description>
		<wfw:commentRss>http://oneims.com/blog/2011/06/06/5-direct-mail-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Ways to Optimize Your Direct Mail Marketing</title>
		<link>http://oneims.com/blog/2011/04/18/5-ways-to-optimize-your-direct-mail-marketing/</link>
		<comments>http://oneims.com/blog/2011/04/18/5-ways-to-optimize-your-direct-mail-marketing/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 14:54:42 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Customer Profiling]]></category>
		<category><![CDATA[Data Segmentation]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Mailing List]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=2178</guid>
		<description><![CDATA[Direct Mail Marketing has been a marketing cornerstone since the first concepts of a postal service. Before the Internet&#8217;s capability to feed information to anywhere in the world, marketing catalogs and other forms of direct mail marketing were often how people in rural areas purchased what they needed to survive. Just because the Internet is [...]]]></description>
		<wfw:commentRss>http://oneims.com/blog/2011/04/18/5-ways-to-optimize-your-direct-mail-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use Your Direct Mail Campaign To Target New Movers</title>
		<link>http://oneims.com/blog/2010/07/21/use-your-direct-mail-campaign-triggered-list-to-target-new-movers/</link>
		<comments>http://oneims.com/blog/2010/07/21/use-your-direct-mail-campaign-triggered-list-to-target-new-movers/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:04:27 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Customer Profiling]]></category>
		<category><![CDATA[Data Segmentation]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Mailing List]]></category>
		<category><![CDATA[New Movers]]></category>
		<category><![CDATA[Triggered List]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1768</guid>
		<description><![CDATA[More than 16% of the U.S. population moves each year, creating a large pool of potential new movers and new homeowners who could be your next customers. These people are going to need a lot of services, looking into new business and companies, and more receptive to trial offers. New movers spend more in the [...]]]></description>
		<wfw:commentRss>http://oneims.com/blog/2010/07/21/use-your-direct-mail-campaign-triggered-list-to-target-new-movers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Better Customer Service Leads to High Customer Retention</title>
		<link>http://oneims.com/blog/2010/04/28/better-customer-service-leads-to-high-customer-retention/</link>
		<comments>http://oneims.com/blog/2010/04/28/better-customer-service-leads-to-high-customer-retention/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 15:14:11 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Customer Profiling]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Improve Customer Service]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1489</guid>
		<description><![CDATA[According to a study by Aberdeen Group and VeraCentra, companies with better customer service and efficiency will lead to more repeat business from established customers. &#8220;Best-in-Class&#8221; companies had a 91% customer retention rate and increased their net client value by 6%. Companies in the bottom 30% only had a 62% customer retention rate and their [...]]]></description>
		<wfw:commentRss>http://oneims.com/blog/2010/04/28/better-customer-service-leads-to-high-customer-retention/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

