The United States Postal Service (USPS) has recently announced that by May 2011, they will be requiring mailers to replace POSTNET™ and the PLANET Code® barcodes with Intelligent Mail® barcodes. This will allow mailers to access USPS tracking and address change services, improve delivery of mail, increase operational efficiencies, and provide greater visibility. Benefits of Intelligent Mail® barcodes also include automation discounts and cost savings, but Intelligent Mail® will also impact legacy systems, business unit applications, document creation, database management, marketing, call centers, billing operations and IT resources. Intelligent Mail® barcodes enables unique identification of up to a billion mail pieces and eliminates ...

Myth: Direct Mail is less effective than it used to be. Fact: Direct mail remains one of the most targeted forms of business communication. With an estimated 99% delivered to the right person at the right place at the right time, direct mail gets through the clutter (Source: "Deliverability: Print's Strong Suit" by Dr. Joe Webb). More than 8 out of 10 households read or scan the advertising mail they receive, (Source: Mail Moves America) and 55% look forward to their mail (Source: "The Mail Movement" - USPS). Besides, with the power of intelligent bar-code, you are able to track the exact location ...

Having a customized landing page that is connected to an online search advertisement or email marketing campaign can improve life by 40% according to a survey by CrownPeak. However, many marketers do not link to a relevant landing page, losing potential data and sales. The "Holiday PPC Ad Strategies" study found that 66% of holiday-themed search ads took people to a home page or other page not specifically related to the advertisement. This confused and annoyed potential customers who visited the site. Of this 66%, almost 13% went to the site's home page and the rest went to general category pages or ...