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	<title>OneIMS Blog - Integrated Marketing Solutions &#187; Intelligent Mail Barcode</title>
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		<title>Intelligent Mail Barcodes Help Improve Direct Mail Campaigns</title>
		<link>http://oneims.com/blog/2010/05/06/intelligent-mail-barcodes-help-improve-direct-mail-campaigns/</link>
		<comments>http://oneims.com/blog/2010/05/06/intelligent-mail-barcodes-help-improve-direct-mail-campaigns/#comments</comments>
		<pubDate>Thu, 06 May 2010 15:31:11 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Intelligent Mail Barcode]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[USPS]]></category>
		<category><![CDATA[United States Postal Service]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1531</guid>
		<description><![CDATA[The United States Postal Service (USPS) has recently announced that by May 2011, they will be requiring mailers to replace POSTNET™ and the PLANET Code® barcodes with Intelligent Mail® barcodes.
This will allow mailers to access USPS tracking and address change services, improve delivery of mail, increase operational efficiencies, and provide greater visibility.
Benefits of Intelligent Mail® [...]]]></description>
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		<title>Paper Myth Busted: Direct Mail is less effective than it used to be</title>
		<link>http://oneims.com/blog/2009/12/26/paper-myth-busted-direct-mail-is-less-effective-than-it-used-to-be/</link>
		<comments>http://oneims.com/blog/2009/12/26/paper-myth-busted-direct-mail-is-less-effective-than-it-used-to-be/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 12:00:36 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Intelligent Mail Barcode]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[United States Postal Service]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=929</guid>
		<description><![CDATA[Myth: Direct Mail is less effective than it used to be.
Fact: Direct mail remains one of the most targeted forms of business communication.
With an estimated 99% delivered to the right person at the right place at the right time, direct mail gets through the clutter (Source: &#8220;Deliverability: Print&#8217;s Strong Suit&#8221; by Dr. Joe Webb). More [...]]]></description>
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		<title>Gain Customers With a Customized Landing Page</title>
		<link>http://oneims.com/blog/2009/12/17/gain-customers-with-a-customized-landing-page/</link>
		<comments>http://oneims.com/blog/2009/12/17/gain-customers-with-a-customized-landing-page/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 16:15:30 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Intelligent Mail Barcode]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=908</guid>
		<description><![CDATA[Having a customized landing page that is connected to an online search advertisement or email marketing campaign can improve life by 40% according to a survey by CrownPeak. However, many marketers do not link to a relevant landing page, losing potential data and sales.
The &#8220;Holiday PPC Ad Strategies&#8221; study found that 66% of holiday-themed search [...]]]></description>
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