<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>OneIMS Blog - Integrated Marketing Solutions &#187; Mailing List</title>
	<atom:link href="http://oneims.com/blog/category/direct-mail-marketing/mailing-list/feed/" rel="self" type="application/rss+xml" />
	<link>http://oneims.com/blog</link>
	<description>OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs</description>
	<lastBuildDate>Mon, 16 Apr 2012 18:41:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>5 Pitfalls of Direct Mail Marketing</title>
		<link>http://oneims.com/blog/2011/10/17/5-pitfalls-of-direct-mail-marketing/</link>
		<comments>http://oneims.com/blog/2011/10/17/5-pitfalls-of-direct-mail-marketing/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 13:55:13 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Mailing List]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=2674</guid>
		<description><![CDATA[Direct mail campaigns are a powerful tool in your marketing arsenal. Using them wisely can bring in new business, build customer loyalty and expand your brand awareness beyond other types of advertising. While they are one of the oldest marketing tools, direct mail campaigns require more than just sending out a postcard to a mailing [...]]]></description>
		<wfw:commentRss>http://oneims.com/blog/2011/10/17/5-pitfalls-of-direct-mail-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Ways to Optimize Your Direct Mail Marketing</title>
		<link>http://oneims.com/blog/2011/04/18/5-ways-to-optimize-your-direct-mail-marketing/</link>
		<comments>http://oneims.com/blog/2011/04/18/5-ways-to-optimize-your-direct-mail-marketing/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 14:54:42 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Customer Profiling]]></category>
		<category><![CDATA[Data Segmentation]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Mailing List]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=2178</guid>
		<description><![CDATA[Direct Mail Marketing has been a marketing cornerstone since the first concepts of a postal service. Before the Internet&#8217;s capability to feed information to anywhere in the world, marketing catalogs and other forms of direct mail marketing were often how people in rural areas purchased what they needed to survive. Just because the Internet is [...]]]></description>
		<wfw:commentRss>http://oneims.com/blog/2011/04/18/5-ways-to-optimize-your-direct-mail-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Ways To Improve The ROI On Your Direct Mail Marketing Campaign</title>
		<link>http://oneims.com/blog/2010/09/29/10-ways-to-improve-the-roi-on-your-direct-mail-marketing-campaign/</link>
		<comments>http://oneims.com/blog/2010/09/29/10-ways-to-improve-the-roi-on-your-direct-mail-marketing-campaign/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 14:07:22 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Mailing List]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1937</guid>
		<description><![CDATA[Some marketers may feel that direct mail marketing is not a successful use of a marketing budget. However, in a recent study titled &#8220;Finding the Right Channel Combination: What Drives Channel Choice,&#8221; ICOM found that consumers in U.S. and Canada between the ages of 18-34 preferred to learn about marketing offers via mail and newspapers [...]]]></description>
		<wfw:commentRss>http://oneims.com/blog/2010/09/29/10-ways-to-improve-the-roi-on-your-direct-mail-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Ways To Find A Quality Mailing List Provider</title>
		<link>http://oneims.com/blog/2010/09/22/3-ways-to-find-a-quality-mailing-list-provider/</link>
		<comments>http://oneims.com/blog/2010/09/22/3-ways-to-find-a-quality-mailing-list-provider/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 14:36:02 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Mailing List]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1911</guid>
		<description><![CDATA[Your direct mail marketing campaign cannot be successful if you are not using a quality mailing list. A beautifully designed postcard for your new steakhouse restaurant is worthless to vegetarians. A quality mailing list provider should know very specific details about the people living in your target area. Here are 3 things you need to [...]]]></description>
		<wfw:commentRss>http://oneims.com/blog/2010/09/22/3-ways-to-find-a-quality-mailing-list-provider/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Personal with Variable Data Printing and Increase Your ROI</title>
		<link>http://oneims.com/blog/2009/08/21/get-personal-with-variable-data-printing-and-increase-your-roi/</link>
		<comments>http://oneims.com/blog/2009/08/21/get-personal-with-variable-data-printing-and-increase-your-roi/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 20:46:55 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Data Segmentation]]></category>
		<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Mailing List]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[PURL]]></category>
		<category><![CDATA[PURLs]]></category>
		<category><![CDATA[VDP]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=677</guid>
		<description><![CDATA[As most people have figured out, one of the golden rules of marketing is personalization.  The concept is simple; show that you care and know your audience.   Sounds simple, right?  Extensive research shows that personalized messages and marketing pieces show increased response rates leading to higher returns on investment (ROI).  Variable Data Printing (VDP) allows [...]]]></description>
		<wfw:commentRss>http://oneims.com/blog/2009/08/21/get-personal-with-variable-data-printing-and-increase-your-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

