Starting November 23, 2008 all mailing addresses must be updated every 95 days to meet the new USPS regulations.  All mail pieces are included in this regulation, not just automation rate and pre-sorted rate mail. Link to New Regulation: http://www.usps.com/mailpro/2008/mayjune/page5.htm ARE YOU PREPARED FOR THE NEW USPS POSTAL REGULATION?  

Segmentation in business; is the method of dividing business into correlated groups that enhances the business view. For structural growth in business, segmentation is an imperative and effective means to achieve the end result. With emerging smaller franchises the need to find 'that subtle' difference to bring forth the marketing edge is very important. Opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factor. The bases for segmenting consumer markets include: Demographical bases (age, family, gender, occupation, ethnicity) Geographical bases (cities, states, regions, countries) Behavior bases ...

The United States Postal Service announces some changes in the way they currently handle undeliverable mails. Under this new requirement, the mailing industry is required to refresh their data every 95 days. Here is the official press release. http://www.usps.com/mailpro/2008/mayjune/page5.htm ARE YOU READY FOR MOVE UPDATE? The Postal Service is stepping up its efforts to reduce undeliverable-as-addressed (UAA) mail. On Nov. 23, new Move Update standards take effect. To be ready, mailers must begin using addresses that were updated no earlier than Aug. 20. The Move Update standards provide options for customers to reduce the number of mailpieces that require forwarding, return or being treated ...

September 2008- OneIMS Data Group, a division of OneIMS - Integrated Marketing Solutions, announces the launch of its dynamic and newly designed website. This recently launched site contains a wealth of information regarding lead generation strategies and other available solutions for direct marketers. Whether you need fresh leads for national consumers, a list of local businesses, or an obscure specialty segment, the team of experienced data professionals at OneIMS Data Group is ready to assist. A few of the solutions OneIMS Data Group offers are: comprehensive consumer mailing lists, business leads, specialty data, data hygiene, targeted marketing services, and much more. Take ...

Just like at the Olympics, getting results from your marketing campaign requires some hard work, preparation and target goals.  When thinking about launching a new campaign, make sure you do sufficient research prior to starting your new promotion. There is no worse feeling than that of having a failed campaign.  Here’s a few steps that can make any marketing campaign a success. Research first As with any project, the first step is to do background research.  A reputable and knowledgeable marketing company will first do substantial market research to make sure you know who your target audience is and what they ...

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. 1. Enhanced Data – First and foremost get the right list, and get it right! It is very critical that you set the criteria for the recipients of your direct mail piece. What does that mean for your business? Let’s break it down. 60% of your mails success depends on the list itself. It is imperative that you obtain a mailing ...

For this year you’ve already designed the goals to increase your business. As with any other new year’s resolution, some planning, determination and persistence goes a long way. Whether you’re introducing a new product this year, expanding your services or simply wanting to attract new clients, a cohesive marketing campaign will not only do the trick but will also increase your branding. Just like you’d never want to step into a room full of people with mismatched clothes, you don’t want to present a marketing campaign that matches all your marketing media. If you’re doing a direct mail marketing campaign, ...