Sure, the digital age is upon us. We read our newspapers online, pay our bills online and create online photo albums. So why bother printing, especially if you are a business? Because print drives your business. Regardless of your particular niche, print materials are necessary to build brand awareness, attract new customers and create a polished and professional image of your business. Here are a five ways print drives your business. Signage If no one can find you because you lack signage, it’s a problem.  A prominent sign on your door or windows is the number one way to attract passersby. Window cling ...

As the digital age advances, it’s hard to believe that print media is still a worthwhile endeavor. Between PPC ads, corporate blogs and social media strategies, it may be easy to think that online marketing alone is sufficient to grow a business. As effective as online marketing campaigns can be, no business should dismiss print media as part of their overall marketing strategy. Print media is still an important piece of the marketing puzzle. Here is why: •Print is Portable – Even with laptops and smart phones, print media still retains the ultimate portability. It’s available everywhere and to everyone, ...

  In today’s internet-driven marketing environment, it’s easy to forget about traditional forms of marketing. After all, new practices should be better than old ones, right? Not always. Direct mail campaigns are still one of the best ways to reach out to potential customers. But any old postcard campaign will not do. To be successful, a postcard requires a good balance between art and marketing.Take note of the tips below to create a postcard campaign that will yield results way beyond the standard response rates. Go Big Size matters when it comes to direct mail pieces. Opt for an oversized direct mail piece that will stand ...

Are you ready to make a splash? Ready to grab everyone’s attention? Then you’re ready to start on your wide format printing project. As with any project, thinking ahead of time will avoid unpleasant surprises and disappointments. Most importantly, it will allow you to choose the right type of wide format printing for your needs. Once you’re ready to start on your wide format project, make sure you can answer these questions. 1. What message does the signage need to convey? Is it a new service or product you are promoting? Is it a special promotion? Think about the image and the ...

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. 1. Enhanced Data – First and foremost get the right list, and get it right! It is very critical that you set the criteria for the recipients of your direct mail piece. What does that mean for your business? Let’s break it down. 60% of your mails success depends on the list itself. It is imperative that you obtain a mailing ...