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	<title>OneIMS Blog - Integrated Marketing Solutions &#187; Digital Printing</title>
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	<description>OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs</description>
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		<title>How Print Drives Your Business</title>
		<link>http://oneims.com/blog/2011/08/24/how-print-drives-your-business/</link>
		<comments>http://oneims.com/blog/2011/08/24/how-print-drives-your-business/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 17:45:08 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Creative Design]]></category>
		<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Web to Print]]></category>
		<category><![CDATA[Print Media]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=2595</guid>
		<description><![CDATA[&#160;
&#160;
Sure, the digital age is upon us. We read our newspapers online, pay our bills online and create online photo albums. So why bother printing, especially if you are a business? Because print drives your business. Regardless of your particular niche, print materials are necessary to build brand awareness, attract new customers and create a [...]]]></description>
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		<title>Is Print Media Still Important for Marketing?</title>
		<link>http://oneims.com/blog/2011/07/12/is-print-media-still-important-for-marketing/</link>
		<comments>http://oneims.com/blog/2011/07/12/is-print-media-still-important-for-marketing/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 14:49:24 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Creative Design]]></category>
		<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Print-on-Demand]]></category>
		<category><![CDATA[Rich Media]]></category>
		<category><![CDATA[Web to Print]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Print Media]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=2504</guid>
		<description><![CDATA[As the digital age advances, it’s hard to believe that print media is still a worthwhile endeavor. Between PPC ads, corporate blogs and social media strategies, it may be easy to think that online marketing alone is sufficient to grow a business. As effective as online marketing campaigns can be, no business should dismiss print [...]]]></description>
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		<title>How to Choose Between Digital and Offset Printing</title>
		<link>http://oneims.com/blog/2010/09/15/how-to-choose-between-digital-and-offset-printing/</link>
		<comments>http://oneims.com/blog/2010/09/15/how-to-choose-between-digital-and-offset-printing/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 14:34:57 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Printing]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1888</guid>
		<description><![CDATA[With digital printing increasing in popularity, options, and new features, it can seem appealing to choose digital printing over offset printing. However, it is important to know exactly which type of printing will be effective for the particular marketing campaign you are creating.
Offset printing, or offset lithography, is the most common high volume commercial printing [...]]]></description>
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		<title>Variable Data Printing: A New Twist to an Old Method</title>
		<link>http://oneims.com/blog/2010/08/26/variable-data-printing-a-new-twist-to-an-old-method/</link>
		<comments>http://oneims.com/blog/2010/08/26/variable-data-printing-a-new-twist-to-an-old-method/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 04:21:28 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[VDP]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1859</guid>
		<description><![CDATA[Variable Data Printing, also known as VDP, is a marketing approach that has shown significant results for direct marketers and businesses of varying industries. This method of printing allows the sender to customize each and every document within a single run of digital printing. Customization of these print pieces can fall into various levels; such as static, [...]]]></description>
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		<title>Paper Myth Busted: Printed catalogs have been replaced by the internet</title>
		<link>http://oneims.com/blog/2009/12/27/paper-myth-busted-printed-catalogs-have-been-replaced-by-the-internet/</link>
		<comments>http://oneims.com/blog/2009/12/27/paper-myth-busted-printed-catalogs-have-been-replaced-by-the-internet/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 12:00:26 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Green Printing]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[Printing]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=932</guid>
		<description><![CDATA[Myth: Printed catalogs have been replaced by the internet.
Fact: Catalog positively impact purchasing behavior. 
A printed catalog motivates online customers to visit retail web site more often, stay longer and spend more money. In fact, households receiving catalogs are twice as likely to make an online purchase (Source: comScore case study &#8211; USPS).
A perfect example [...]]]></description>
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