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	<title>OneIMS Blog - Integrated Marketing Solutions &#187; Offset Printing</title>
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	<description>OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs</description>
	<lastBuildDate>Thu, 26 Jan 2012 21:43:58 +0000</lastBuildDate>
	
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		<title>How to Choose Between Digital and Offset Printing</title>
		<link>http://oneims.com/blog/2010/09/15/how-to-choose-between-digital-and-offset-printing/</link>
		<comments>http://oneims.com/blog/2010/09/15/how-to-choose-between-digital-and-offset-printing/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 14:34:57 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Printing]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1888</guid>
		<description><![CDATA[With digital printing increasing in popularity, options, and new features, it can seem appealing to choose digital printing over offset printing. However, it is important to know exactly which type of printing will be effective for the particular marketing campaign you are creating.
Offset printing, or offset lithography, is the most common high volume commercial printing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Paper Myth Busted: Printed catalogs have been replaced by the internet</title>
		<link>http://oneims.com/blog/2009/12/27/paper-myth-busted-printed-catalogs-have-been-replaced-by-the-internet/</link>
		<comments>http://oneims.com/blog/2009/12/27/paper-myth-busted-printed-catalogs-have-been-replaced-by-the-internet/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 12:00:26 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Green Printing]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[Printing]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=932</guid>
		<description><![CDATA[Myth: Printed catalogs have been replaced by the internet.
Fact: Catalog positively impact purchasing behavior. 
A printed catalog motivates online customers to visit retail web site more often, stay longer and spend more money. In fact, households receiving catalogs are twice as likely to make an online purchase (Source: comScore case study &#8211; USPS).
A perfect example [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Paper Myth Busted: You can&#8217;t recycle catalogs, magazines and direct mail</title>
		<link>http://oneims.com/blog/2009/12/25/paper-myth-busted-you-cant-recycle-catalogs-magazines-and-direct-mail/</link>
		<comments>http://oneims.com/blog/2009/12/25/paper-myth-busted-you-cant-recycle-catalogs-magazines-and-direct-mail/#comments</comments>
		<pubDate>Fri, 25 Dec 2009 12:00:31 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Green Printing]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[Print online]]></category>
		<category><![CDATA[Printing]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=927</guid>
		<description><![CDATA[Myth:  You can&#8217;t recycle catalogs, magazines and direct mail.
Fact: Most recycling programs accept a variety of materials. 
Most domestic curbside and drop-off recycling programs accept a variety of materials, including catalogs, magazines, and direct mail.  Over the past 10 years, the recovery rate for standard mail and magazines has doubled to approximately 40% (Source: Municipal [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Paper Myth Busted: A &#8220;paperless&#8221; office has no environmental footprint.</title>
		<link>http://oneims.com/blog/2009/12/24/paper-myth-busted-a-paperless-office-has-no-environmental-footprint/</link>
		<comments>http://oneims.com/blog/2009/12/24/paper-myth-busted-a-paperless-office-has-no-environmental-footprint/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 12:35:47 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Green Printing]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[environmentally conscious]]></category>
		<category><![CDATA[Going Green]]></category>
		<category><![CDATA[The Forest Stewardship Council]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=925</guid>
		<description><![CDATA[Myth: A &#8220;paperless&#8221; office has no environmental footprint.
Fact: The environmental footprint of information and communication technologies continues to grow rapidly. 
Going paperless comes with an environmental cost. Computers, data centers, mobile phones and telecommunication networks are projected to be the largest emitters of greenhouse gases by 2020 (McKinsey &#38; Company). It is unreasonable to compare [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Optimization for Maximum ROI</title>
		<link>http://oneims.com/blog/2008/10/14/marketing-optimization-for-maximum-roi-2/</link>
		<comments>http://oneims.com/blog/2008/10/14/marketing-optimization-for-maximum-roi-2/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 21:05:17 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Content Mangement Systems]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[Online Directory]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=187</guid>
		<description><![CDATA[Optimization means &#8220;the action of finding the best solution.&#8221; Mathematical programming, or optimization modeling, is a branch of mathematical modeling that is concerned with finding the optimal solution to a problem. Initially, optimization was used as a way to mathematically determine the optimal allocation of scarce resources. The concept has been borrowed by businesspeople to [...]]]></description>
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		<slash:comments>1</slash:comments>
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