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	<title>OneIMS Blog - Integrated Marketing Solutions &#187; Variable Data Printing</title>
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	<description>OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs</description>
	<lastBuildDate>Thu, 26 Jan 2012 21:43:58 +0000</lastBuildDate>
	
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		<title>How to Integrate Technology into your Direct Mail Pieces</title>
		<link>http://oneims.com/blog/2011/01/06/how-to-integrate-technology-into-your-marketing-plan/</link>
		<comments>http://oneims.com/blog/2011/01/06/how-to-integrate-technology-into-your-marketing-plan/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 14:33:24 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[PURL]]></category>
		<category><![CDATA[PURLs]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[Quick Response Codes]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[VDP]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=2119</guid>
		<description><![CDATA[It may be true that businesses have been able to function without high-tech marketing strategies for decades.  However, this school of thought is now separating the businesses of today from the businesses of tomorrow.  Today’s marketing environment is changing so fast that it’s hard to keep up with all the new trends and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How to Choose Between Digital and Offset Printing</title>
		<link>http://oneims.com/blog/2010/09/15/how-to-choose-between-digital-and-offset-printing/</link>
		<comments>http://oneims.com/blog/2010/09/15/how-to-choose-between-digital-and-offset-printing/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 14:34:57 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Printing]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1888</guid>
		<description><![CDATA[With digital printing increasing in popularity, options, and new features, it can seem appealing to choose digital printing over offset printing. However, it is important to know exactly which type of printing will be effective for the particular marketing campaign you are creating.
Offset printing, or offset lithography, is the most common high volume commercial printing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Variable Data Printing: A New Twist to an Old Method</title>
		<link>http://oneims.com/blog/2010/08/26/variable-data-printing-a-new-twist-to-an-old-method/</link>
		<comments>http://oneims.com/blog/2010/08/26/variable-data-printing-a-new-twist-to-an-old-method/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 04:21:28 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[VDP]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1859</guid>
		<description><![CDATA[Variable Data Printing, also known as VDP, is a marketing approach that has shown significant results for direct marketers and businesses of varying industries. This method of printing allows the sender to customize each and every document within a single run of digital printing. Customization of these print pieces can fall into various levels; such as static, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Multichannel Cross Media Marketing Initiatives are Growing in Interest Because of their Effectiveness</title>
		<link>http://oneims.com/blog/2010/01/13/multichannel-cross-media-marketing-initiatives-are-more-effective/</link>
		<comments>http://oneims.com/blog/2010/01/13/multichannel-cross-media-marketing-initiatives-are-more-effective/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 06:39:00 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Rich Media]]></category>
		<category><![CDATA[Social Advertising]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1047</guid>
		<description><![CDATA[According to a recent article published in DMNews by Dianna Dilworth, FedEx is getting ready to execute a multichannel marketing campaign in 2010 as part of the company’s new strategy to integrate its brand messaging and creative across channels. The marketing efforts include both online and offline channels with a unified message directing consumers to [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Maximize Your E-mail Marketing Results</title>
		<link>http://oneims.com/blog/2009/12/29/maximize-your-e-mail-marketing-results/</link>
		<comments>http://oneims.com/blog/2009/12/29/maximize-your-e-mail-marketing-results/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 12:00:45 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[Customer Profiling]]></category>
		<category><![CDATA[Data Segmentation]]></category>
		<category><![CDATA[Email List Segmenting]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[PURL]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[PURLs]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=955</guid>
		<description><![CDATA[By now, you’ve become accustomed to a variety of e-mail marketing tactics.  Small and large companies alike are using  e-mail marketing to engage their audience and to grow their sales.  The truth is that blasting an e-mail to everyone on your compiled client/prospect lists is not necessarily going to yield any results.
The key to maximizing [...]]]></description>
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