Sure, the digital age is upon us. We read our newspapers online, pay our bills online and create online photo albums. So why bother printing, especially if you are a business? Because print drives your business. Regardless of your particular niche, print materials are necessary to build brand awareness, attract new customers and create a polished and professional image of your business. Here are a five ways print drives your business. Signage If no one can find you because you lack signage, it’s a problem.  A prominent sign on your door or windows is the number one way to attract passersby. Window cling ...

As the digital age advances, it’s hard to believe that print media is still a worthwhile endeavor. Between PPC ads, corporate blogs and social media strategies, it may be easy to think that online marketing alone is sufficient to grow a business. As effective as online marketing campaigns can be, no business should dismiss print media as part of their overall marketing strategy. Print media is still an important piece of the marketing puzzle. Here is why: •Print is Portable – Even with laptops and smart phones, print media still retains the ultimate portability. It’s available everywhere and to everyone, ...

  If your business is booming you are in good luck. Most businesses, large or small, are still feeling the effects of the sluggish economy. Stagnant and falling revenues have caused many businesses to slash costs – even at the expense of growing their business. Marketing is always an easy target when it comes to slashing costs. While reducing costs all around is not a bad idea, eliminating useful marketing practices can be detrimental. Marketing collateral usually gets cut when businesses try to reduce operating costs. No one says you need a brochure, a fancy business card or that snazzy mug with ...

In our environmentally conscious world, environmentally responsible businesses and companies can gain more than a good conscience. While most attribute switching to environment-friendly products and processes to save energy and hold on to some extra cash, going the extra mile to demonstrate your environmental responsibility can mean much more than that. According to recent environmental surveys, the decisions of many consumers are based on the environmental impact made by the products and services they purchase. Take paper for example. Today, more and more companies and consumers prefer using paper made from post-consumer waste. You see this phenomenon just about everywhere; from ...

We are always looking to make life easier for our clients, and thanks to the power of the Web, we’ve done it again! We’re happy to announce the launch of our newest service, Web-to-Print. This new turnkey solution allows you to order your print materials online. You have the power to create, edit, and approve your print materials before they go to press. With this form of digital asset management, you no longer have to worry about storing back ups or looking elsewhere to access your files. Here’s an overview of the process: 1. Log in to the OneIMS ...

Are you ready to make a splash? Ready to grab everyone’s attention? Then you’re ready to start on your wide format printing project. As with any project, thinking ahead of time will avoid unpleasant surprises and disappointments. Most importantly, it will allow you to choose the right type of wide format printing for your needs. Once you’re ready to start on your wide format project, make sure you can answer these questions. 1. What message does the signage need to convey? Is it a new service or product you are promoting? Is it a special promotion? Think about the image and the ...