These days it’s pretty easy to get overly focused on implementing your pay-per-click campaigns and completely forget about doing the search strategy and planning. However it’s critical to keep an eye on the big picture and all the steps involved to it. Planning cannot be understated especially when it’s so easy to go astray. Here are a few key points to help you reassess your PPC campaign and get it back on track. • Target Market – Be sure you understand what your target markets interests and preferences are and how your search program is going to reach them. It’s ...

Running a Pay-Per-Click (PPC) marketing campaign on Google is one way to increase your visibility online. Having your website show up at the top of search engines means that your company will be seen by your target audience before your competitors. Having your ads show up at the top of Google requires more than just money to bid on keywords. Google assigns each ad a Quality Score based on the keywords you are targeting. Google says it looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. ...

With the release of Google Instant, search marketers are going to be figuring out exactly how this affects their pay-per-click marketing strategies and search engine optimization. Personalization If you are signed into your Google account, then search results will be personalized to your search history. This means that different users searching the same phrase may see different search results. This means that it is important when using SEO to see the opportunities available on any content that can be searched on (digital asset optimization) and presented to searchers. In the end SEO is about creating quality content, understand the words people use ...

Conversions on paid search advertisements for small businesses have increased over the past year, according to the “State of Small Business Online Advertising Q2 2010” report from WebVisible. In the second quarter of 2010, small businesses were seeing 43.3% of clicks resulting in website conversion and 6.9% in a phone call, a significant increase over the same time last year. [caption id="attachment_1849" align="alignnone" width="536" caption="Source: WebVisible, "State of Small Business Online Advertising Q2 2010," provided to eMarketer"][/caption] Also, search ad spending slightly increased from the first quarter, but has more than doubled from 2009. Search ad spending in quarter 2 of 2009 was ...

Tracking the data for your website can help your company understand not only who is coming to your website, but also help you figure out how to convert those visitors into clients. For businesses new to analytics, it can be daunting to look at all of that information and to know what to do with it. Google Analytics is a free, simple analytics feature that has a handful of information that can help your company. Unique Visitors The number of Unique Visitors tells you how many different people have visited your website. If you want to increase your unique visitors, look at ...

When advertising on Google using Google AdWords, it is important to pay attention to the Quality Score assigned to the keywords you are targeting. The quality score is a number from one to ten that approximates how Google expects keywords to perform. There are four main aspects that your Quality Score affects: The quality score determines whether your ad is eligible to enter the auction for the keyword. The quality score figures out where to position your ad relative to the other ads on that page. A higher quality score reduces the price you bid on a keyword position. High quality score ads are given ...

Creating an effective and creative pay-per-click campaign for your company that people click is only half of the battle. The other half is creating an appealing landing page that turns visitors into customers. But having major mistakes on your landing page can drive away potential customers that you worked hard to draw to your website. Here are a few mistakes that can drive people away. Spelling Errors - Something as basic as a spelling error can easily drive away potential customers. A spelling error makes your website seem unprofessional. If you cannot be cautious with your own website, how can clients trust ...

According to a recent article published in DMNews by Dianna Dilworth, FedEx is getting ready to execute a multichannel marketing campaign in 2010 as part of the company’s new strategy to integrate its brand messaging and creative across channels. The marketing efforts include both online and offline channels with a unified message directing consumers to a microsite designed to engage them. Steve Pacheco, director of advertising at FedEx, stated that, it is the first truly integrated marketing campaign launched by the company. He firmly believes that it is crucial to integrate as many channels of communications as possible since consumers are ...

Google AdWords will display location-specific business phone numbers with destination urls in ads on high-end mobile devices starting this month. This way, viewers can click-to-call businesses the same way they click the url to visit websites. The phone number and closest business address will appear as a fifth line of ad text when the ad appears on mobile devices with full HTML browsers, like the iPhone, Nexus One, Android, Palm WebOS. Results can be seen on the Campaign Summary page within AdWords from the "click type" segment option under the “Filter and Views” drop down. The cost of a click to call ...

New Year’s Day – Friday, January 1st Birthday of Martin Luther King – Monday, January 18th George Washington’s Birthday (commonly known as President’s Day) – Monday, February 15th Memorial Day – Monday, May 31st Independence Day – Monday, July 5th Labor Day – Monday, September 6th Columbus Day – Monday, October 11th Veterans Day – Thursday, November 11th Thanksgiving Day – Thursday, November 25th Christmas Day – Friday, December 24th Are you planing your 2010 direct mail marketing calendar? Looking for new ways to improve the effectiveness of your direct mail marketing? OneIMS can assist you with creating a powerful and effective cross-media marketing campaign coupled with direct mail. We ...

Wish you all a prosperous 2010! Looking for new ways to improve your marketing strategy and increase sales? OneIMS can help. There are so many cost-effective strategic marketing and advertising options to fit your business need. If you are not sure if you are making the most of online marketing, other cross-media marketing solutions, let us help you do that. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com. OneIMS is a Chicago Web Design Company. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisement and eMail Marketing. Some of the other cross-media marketing solutions that have proven to be effective for clients ...

"The lack of proper advertising and marketing is one of the top seven reasons cited by the SBA that lead businesses to failure."    - Alan Jackson, Global Cash Flow Network With the emergence of web and social media, mass advertising and marketing is no longer something only the fortune 500 companies can afford. With the power of online marketing, small and mid-size companies can reach to millions of people around the world cost-effectively. Not only can you reach them with powerful message and strategy, you also have the ability to track how people are responding to your marketing efforts and make ...