As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular thing and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: Express I received this ad from Express awhile back, and recently decided to check on their website to see how the promotion was going.  I was pleasantly surprised to find that Express.com had updated their website to be ...

According to a recent article published in DMNews by Dianna Dilworth, FedEx is getting ready to execute a multichannel marketing campaign in 2010 as part of the company’s new strategy to integrate its brand messaging and creative across channels. The marketing efforts include both online and offline channels with a unified message directing consumers to a microsite designed to engage them. Steve Pacheco, director of advertising at FedEx, stated that, it is the first truly integrated marketing campaign launched by the company. He firmly believes that it is crucial to integrate as many channels of communications as possible since consumers are ...

To many, the revolution in social media networks may seem like a fad that will fade out just as fast it appeared.  Yet, the truth is that social media is one of the fastest ways to reach out to prospective consumers. Between Facebook, Twitter, YouTube and other similar social media platforms, everything that can be said about you, whether good or bad, is transmitted almost instantaneously across the globe. With over 300 million users, Facebook is by far one of the biggest social media networks out there.  While it may have begun as a tool to keep college students in touch, ...

Twitter is set to earn about $25 million dollars for its search engine deals with Google and Microsoft, according to the L.A. Times. This will allow the site to earn a profit, something many people wondered was possible. Before the site had little revenue since it is a free site for its users. However, now that millions have people have signed on to use Twitter (it's the third-most popular social networking site after Facebook and MySpace), each message has become a commodity. "We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data," ...

With social networking sites like Facebook and Twitter becoming the latest word-of-mouth venue, it is becoming more pertinent for businesses and companies to have a presence on these sites. According to the report Social Commerce on Facebook, Twitter and Retail Sites, almost 75% of the merchants in the Internet Retailer Top 500 Guide have a presence on at least one of the major social networks or social shopping sites. Social networking users of all ages are more likely to make online purchases, so they are considered a highly sought-after group by internet retailers, according to a May 2009 survey by ...

The amount of time Americans spend on social networking and blogging sites as tripled in the past year. According to the Nielsen Company, time spent on social network and blogging sites, like Facebook and MySpace, accounted for 17 percent of all time spent on the Internet in August 2009. With an increase in the amount of time people spend on social networking and blogging sites, it is important for your company to adjust its advertising and marketing campaigns. Estimated online advertising has increased from approximately $49 million in August 2008 to $108 million in August 2009, a 119 percent increase. ...

Facebook hopes to provide accurate advertising measurements with its latest deal with Neilson. Many have claimed that Facebook's advertising techniques are not successful, but with this partnership, Facebook will be able to provide more reliable data. Facebook will poll users about the display ads on its site and then provide that data to Nielson who will package it for advertisers. It will also include responses from people who did not see an ad. By teaming with Nielson, Facebook will give more credibility to its advertising data. Some brands have already begun conducting intent-to-purchase tests on the site. According to ClickZ, Procter ...

In part 1, we looked at just the first basic steps you should talk when starting a brand new blog. Now that you have been blogging for a bit and have a few posts up, it is time to gain a readership. These are just a few ways to help you gain a loyal readership for your blog. RSS Feed One of the most basic things you can do to help improve a loyal readership is by keeping the link for your RSS feed readily accessible. If people like what they see right away, then they'll most likely add your blog to ...

Federated Media Publishing, an online ad network, has created a new advertising platform to work better within social networks. The new setup, entitled Ad STAMP, will keep one brand exclusive to a site per day up to five weekdays a month. The idea behind it is that having too many different advertisements on a page at a time causes too much "noise" and makes it more difficult for users to decipher the messages coming at them. "It provides a cleaner, clutter-free environment for the reader," James Gross, vice president of Federated Media told MediaPost Publications. With the Yankee Group reporting an increase in ...

The marketing world has never changed more than in the past five years.  Today's biggest marketing discovery is social media marketing.  Relying on spheres of influence and the viral nature of social media networks, social media marketing has become not just the next "in" thing in marketing but also the new generation of marketing. Social networking sites such as Facebook reach millions of people all over the world on a daily basis enhancing brand awareness, brand loyalty and of course, advertising.  The concept of social media marketing is simple.  Imagine that you stumble upon a great new an exciting ad on ...

Well, to begin answering this question you would first have to know who your customers are. According to a study conducted by the Participatory Marketing Network and two other organizations, brands are having a hard time engaging the younger generation, or GenY, and building loyalty among this group through social networking sites. The study examined the networking behaviors of consumers between the ages of 18-24 and concluded the following results:  84% noticed ads on social networks  74% say they click infrequently/never  62% of Gen Y's have visited a fan page on a social network  48% percent have joined  36% say they don't click on ads at ...