Long gone are the days of static websites that simply provided information to visitors. Today’s savvy customers demand more from a website than simple contact information. Visitors are looking for positive interactions that provide them with exactly what they need, whether that’s an in-depth explanation, a demonstration or a question answered real-time. Creating positive interactions on your website depends largely on what you have to offer your visitors. If you’re looking for ways to increase the time visitors spend on your website, you need to provide them with various options of interacting with your website. Below are ...

The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. They will be releasing their new website design that complete revitalizes their company. Their old homepage was extremely cluttered with links, a lot of flashing banners, and a moving ticker at the bottom. There is no clear direction in which the DMA wants their visitors to go. With so many options and links, it can be confusing for visitors to figure out where they will go and lead to a low click-through rate and high bounce rate. Their ...

According to the October 2010 U.S. Mobile Consumer Briefing, 59 percent of mobile consumers plan to use their mobile phone for holiday shopping and planning holiday celebrations, not including making phone calls. In 2009, the number was only 25 percent. The iniquitousness of smartphones means that more people will be using apps, mobile websites, geolocation services, and more to assist them this holiday season. If your business is not present in the mobile world, then you are missing out on a prime opportunity to target holiday shoppers. “Holiday shoppers are always in a time crunch, and in this economy, they’re in a budget ...

A lot of companies do not spend their time thinking about how to make their eCommerce websites search engine optimized. The website will contain navigational pages with little content and product pages with duplicate content. However making your eCommerce SEO friendly is an important step in increasing your awareness. You want to make sure that your website comes up first when people are searching for the products you have available on your eCommerce website. Follow these 4 steps to increase your search engine optimization and create keyword-targeted pages on your eCommerce website. Write Detailed Category Descriptions - Including a description for each of ...

If you have a healthcare website that distributes information about the industry, whether it is through press releases or blog posts, you may want to consider integrated online videos to your website to increase visitors. According to a study by Manhattan Research, 48% of the 102.3 million US adults who went online for prescription drug information in 2009 viewed online video to learn more about these medications. These types of videos are most often viewed on a health information website, as opposed to a pharmaceutical company website or video-sharing website, like YouTube, according to a 2010 study by Rodale. Even healthcare professionals are ...

The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoid the holiday crowds at brick and mortar stores and find the best deals possible. Take advantage of holiday sales this year with these 4 tips to help you optimize your eCommerce website for the holidays. Optimize Blog Posts For Holiday-Specific Keywords - Blog posts can help your SEO by creating new content to help you rank for ...

Some companies may think that deep links - links to pages other than the homepage or top-level page - are not valuable. They believe deep links mean not seeing the website's main landing page with useful information and banners. However, deep links actually help a website in a variety of ways. Here are 5 ways deep links are actually useful to your website. Raise Your Search Engine Rankings - Inbound links of any kind can help boost your SEO. The more high-authority websites that link to you, the higher your website will show up on search engine results pages. Deep linking helps ...

Including clear navigation and links for social shopping can help improve a shopper's experience on your eCommerce website. However, the basics are often what customers focus on when visiting your website. According to the “Revolutionizing Website Design” report from digital marketing agency Oneupweb, Web users tend to focus on the fundamentals that facilitate purchasing. Clear pricing and shipping information topped the important feature list, followed by a website that looks credible and trustworthy. More advanced features like links to social media and online customer service fell to the bottom of the list. Online retailers who are worried about conversion rates, failed transactions and ...

Once you are able to bring someone to your e-commerce website and convince them to become a customer once, you will want to figure out how to make them come back. Keeping customers is one of the most effective but neglected ways to control your marketing costs. Have your e-commerce website follow these 5 steps in order to increase your customer retention rate and create loyal brand consumers for your company. Customized Content and Suggestions - Create a section of your website that will provide customized content and product suggestions for customers. Based on what the customer has previously purchased or viewed, ...

A key element of website design is having clear call-to-action buttons and links. A "call to action" refers to copy and images that compel a user to take a certain action. Typically the action is to purchase a product or take a step in the sales cycle that will hopefully lead to a sale, like sign up for a newsletter. A clear call to action tells your visitors what you expect them to do, and what they can expect when they do that. It will lead your visitors strategically on a path through your website. One example of a website with clear ...

Launching a new website or a website redesign takes a lot of time, energy, and money. It is important that you have a clear plan from the beginning to make sure that you aren't wasting your resources on a website that will end up not meeting your goals. Look through these reasons why many websites fail to perform and see if your website is making any of the same mistakes. Undefined Objectives - Maybe your website is trying to do too much at one time. Or maybe there is no clear objective. Either option will only hurt your website's performance. Creating clear ...

Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization. Not Putting Keywords In Your Page Titles A page title is the phrase that appears in the to bar of your browser window. These are one of the first things search engines look at to find relevant content. Many businesses have a tendency to make their page titles say "Home" or "About Us." However, you should be ...