Starbucks has made it possible for you to pay for your drinks directly from your iPhone or Blackberry. Would you consider transferring your Starbucks card information and only using your iPhone for payments?

Long gone are the days of static websites that simply provided information to visitors. Today’s savvy customers demand more from a website than simple contact information. Visitors are looking for positive interactions that provide them with exactly what they need, whether that’s an in-depth explanation, a demonstration or a question answered real-time. Creating positive interactions on your website depends largely on what you have to offer your visitors. If you’re looking for ways to increase the time visitors spend on your website, you need to provide them with various options of interacting with your website. Below are ...

If you have a healthcare website that distributes information about the industry, whether it is through press releases or blog posts, you may want to consider integrated online videos to your website to increase visitors. According to a study by Manhattan Research, 48% of the 102.3 million US adults who went online for prescription drug information in 2009 viewed online video to learn more about these medications. These types of videos are most often viewed on a health information website, as opposed to a pharmaceutical company website or video-sharing website, like YouTube, according to a 2010 study by Rodale. Even healthcare professionals are ...

According to a recent article published in DMNews by Dianna Dilworth, FedEx is getting ready to execute a multichannel marketing campaign in 2010 as part of the company’s new strategy to integrate its brand messaging and creative across channels. The marketing efforts include both online and offline channels with a unified message directing consumers to a microsite designed to engage them. Steve Pacheco, director of advertising at FedEx, stated that, it is the first truly integrated marketing campaign launched by the company. He firmly believes that it is crucial to integrate as many channels of communications as possible since consumers are ...

With everyone jumping on the social media bandwagon, it is easy to get caught up in the hype and lose focus. Tapping into social media requires more than just a single idea, it requires an effective plan to help your company and brand create opportunities for community and engagement. Follow these tips to help you get started on your social media campaign. Create a vision Develop an idea of what you want your brand or company to be in social media. Will you be offering special deals or coupons? Is it to personalize your brand? What is the message you ...

The new digital era is keeping everyone on their toes. One of the most recent and frequently used forms of digital media is video marketing. While video marketing used to be something that only large companies could afford to do, with a decent budget, smaller companies are jumping on board. Before you jump into making your video piece, make sure you keep a couple of things in mind. First, you want to clearly define the purpose of your video. Is it an advertising opportunity? An endorsement? New product/service introduction? Product demonstration? Whichever the purpose of your video, make sure ...

The days of 56K modems are gone.  High-speed internet is not only the rage but the norm.  The benefits for including customer-centric multimedia elements on your website are so dynamic and irrefutable that failing to do so can be a great disadvantage to your business. Taking advantage of new technologies is just one way to stay ahead of your competition. Fortunately, with the availability of fast internet connections, you no longer have to fear for slow download times.  Today’s internet marketing is driven by rich media that not only drives customers to your site, but makes your site memorable. Virtual tours, ...