Keeping up with the changes of the internet is an ongoing challenge for most people, especially business owners with an online presence. Google’s recent announcement about a new change to its ranking algorithm will not make it any easier. The search engine giant has announced that its new ranking algorithm will now take “freshness” into [...]

Direct mail campaigns are a powerful tool in your marketing arsenal. Using them wisely can bring in new business, build customer loyalty and expand your brand awareness beyond other types of advertising. While they are one of the oldest marketing tools, direct mail campaigns require more than just sending out a postcard to a mailing [...]

Your website is a gold mine of information. Taking the time to understand visitor behavior is monumental in helping you improve your website to offer exactly what your visitors want. Google Analytics, a free tool from Google, allows you to see what led visitors to your website and what they did on your website. Following [...]

Just like cars, there are a variety of tests you can run to evaluate your site’s performance.  Although they may seem simple, they can provide a lot of useful information that may help you discover and fix problems with your website. Here are five crucial performance tests your website should pass. 1. Loading Speed Test [...]

Direct mail campaigns are one of the oldest methods of marketing. However, old doesn’t equal ineffective. The way we market our businesses has changed radically in the past five years. If you recently sent out a direct mail campaign and had little success, it’s probably because you are still using old tactics. Create a successful [...]

    Sure, the digital age is upon us. We read our newspapers online, pay our bills online and create online photo albums. So why bother printing, especially if you are a business? Because print drives your business. Regardless of your particular niche, print materials are necessary to build brand awareness, attract new customers and [...]

Most business owners assume that their work is done when their marketing campaign is out the door. Wrong! Successful businesses know that unleashing marketing campaigns are only one step in the process to increasing web traffic and sales. The next step is analyzing how your campaign is doing against your expected outcome. Keeping constant track [...]

These days it’s pretty easy to get overly focused on implementing your pay-per-click campaigns and completely forget about doing the search strategy and planning. However it’s critical to keep an eye on the big picture and all the steps involved to it. Planning cannot be understated especially when it’s so easy to go astray. Here [...]

Having a corporate website is an essential part of extending the reach of your business. But having a website is only half of the equation. Getting people to visit your website is the other half of the equation for online success. This, however, can be a daunting task, especially if you have just recently launched [...]

Evaluating your website with a critical eye is one of the best things a small business owner can do. Your website is one of the most powerful assets you have so it’s important to make sure it’s working with you instead of against you. Take the time to look over your website, or better yet [...]

As the digital age advances, it’s hard to believe that print media is still a worthwhile endeavor. Between PPC ads, corporate blogs and social media strategies, it may be easy to think that online marketing alone is sufficient to grow a business. As effective as online marketing campaigns can be, no business should dismiss print [...]

Staying connected with old customers and reaching out to new customers is key to building strong relationships and brand loyalty.  The crucial task is to find a cost-effective way to do it.  E-mail marketing is a powerful marketing tool that is pocketbook friendly and highly effective.  Below are ten reasons that have turned e-mail marketing [...]