If your business is booming you are in good luck. Most businesses, large or small, are still feeling the effects of the sluggish economy. Stagnant and falling revenues have caused many businesses to slash costs – even at the expense of growing their business. Marketing is always an easy target when it comes to [...]

E-newsletters have long replaced traditional print newsletters. Cost, ease of use, tracking capabilities and convenience are just a few of the reasons why business owners have turned to e-newsletters. Although there are many pros to using e-newsletters to stay connected with your customers and followers, your e-newsletters still need to be worthy enough to read. [...]

  Your brand is more than a cute logo or a catchy tagline. Your brand is the foundation of your business. As such, your brand should directly reflect your business philosophy and accurately address your target market and mission. Creating a brand image that will stay in the minds of customers is not easy to [...]

  Landing page optimization is a vital part of conversion rate optimization, a process by which you increase visitor traffic to your website. Attracting prospects to your landing page is hard enough. Holding their attention once there is even more crucial. The highest percentage of abandonment happens in the first ten seconds. Peak your visitor’s [...]

Your website is an essential marketing tool. Your business depends largely on its success, especially if you are running an eCommerce website. Making sure your website is an effective marketing and sales tool is essential to increasing your bottom line.   If you’re just getting ready to launch your website or have had a website for [...]

Your lead generation form is an important marketing tool.  It is the single most important way of communicating and building a relationship with potential customers.  Ensuring that you have a form that works both for you and potential customers is key to attracting quality leads.  Here are a few tips for creating lead forms that [...]

Direct mail campaigns are a powerful resource for any business. Not only are they highly targeted, measurable and flexible, they are also easy to personalize and cost effective. The tips below will help you get your direct mail campaign on the right track for a great return on your investment. 1. Research Your Target Market [...]

  In today’s internet-driven marketing environment, it’s easy to forget about traditional forms of marketing. After all, new practices should be better than old ones, right? Not always. Direct mail campaigns are still one of the best ways to reach out to potential customers. But any old postcard campaign will not do. To be successful, a postcard requires [...]

Let’s face it, with summer right around the corner business can get a little slow with everyone headed to the beach instead of spending time in your store. Regardless, that’s no excuse for your marketing plans to take a vacation on creativity! Here’s 7 tips to help boost sales with creative marketing. Summer Themes Try [...]

E-mail has become a powerful communication tool throughout the years, making near instant contact with anyone a readily available resource to anyone with a computer and an internet connection. Such a simple way of spreading information and customer contact shouldn’t be overlooked! It can get a little confusing trying to navigate the murky seas of [...]

Your monthly e-newsletter and promotional e-mails are a practical way to stay in touch with your customers. Additionally, they provide great incentives for your customers to revisit your website or make a new purchase. Nonetheless, unsubscribe requests are inevitable. While you can’t block your customers and followers from unsubscribing to your newsletters or promotional offers, [...]

Direct Mail Marketing has been a marketing cornerstone since the first concepts of a postal service. Before the Internet’s capability to feed information to anywhere in the world, marketing catalogs and other forms of direct mail marketing were often how people in rural areas purchased what they needed to survive. Just because the Internet is [...]