Landing page optimization is a vital part of conversion rate optimization, a process by which you increase visitor traffic to your website. Attracting prospects to your landing page is hard enough. Holding their attention once there is even more crucial. The highest percentage of abandonment happens in the first ten seconds. Peak your visitor’s interest by optimizing your landing page. Below are six key components to optimizing your landing page for higher conversion rates. 1.  Headline – 80% of your opportunity for increasing your conversion rate lies here. Make sure your headline clearly states what your customers will get from your landing ...

Speed-to-call is the largest driver of lead conversion in the first two minutes after the lead has been generated, and calls in less than a minute have a 391 percent improvement on average conversion rates. The importance in speed-to-call and response time was found to be as the main lead conversion among business-to-consumer organizations, including best-in-class financial institutions, insurance carriers and higher education providers. This research by Leads360, a provider in sales lead management software, shows that it is important for businesses to contact leads within seconds of an inquiry. Companies that provide quick responses have a large advantage over those that ...

If you haven’t been paying attention to how your website is performing, you are losing valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website. Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming if you don’t know exactly what the information is and means. Once you learn what your metrics is telling you, then you can use that data to manage your website. There are four basic ways to break down your web metrics: Traffic, Conversion, Performance, Maintenance. Conversion Although it ...

A website is more than just a brochure. It is a 24-hour live sales person that is constantly promoting your company and its products and services. Among many things, your website serves as a tool that helps communicate the value that your business brings to the consumer. Let your website show why visitors should utilize your business and why you are different from your competition. As you may only get a few minutes of your potential customers' time, it is imperative that the information that you provide is conveyed easily, effectively and dynamically. Otherwise you risk the possibility of the individual leaving ...

According to a survey by the e-tailing group, 59% of businesses surveyed are planning on investing more into e-commerce in 2010. This number is up from 36% in 2009. [caption id="attachment_1565" align="aligncenter" width="480" caption="Data from the e-tailing group's 9th Annual Merchant Survey"][/caption] The 9th Annual Merchant Survey also reported that 92% plan on an increase in Internet revenue, with most anticipating between 6% and 15%. With more businesses anticipating an increase with e-commerce, they must also work at using marketing that entices to both current customers and possible prospects in order to succeed. The majority of respondents reported, however, that the conversion rate ...

While it is important to get clicks and hits, what really brings around a profit is the conversion. Conversion Rate Optimiziation (CRO) is about one simple thing: making thoughtful changes to your website and marketing campaigns. In order to do that, you need data, you need to know how to test, and you need to regularly make changes based on that data and tests. Here are 3 roadblocks you might be facing when trying to optimize your conversion rate. Not Have the Needed Skills Online marketing optimization requires a variety of skills. If you do not have enough people who can handle ...