Your website is an essential marketing tool. Your business depends largely on its success, especially if you are running an eCommerce website. Making sure your website is an effective marketing and sales tool is essential to increasing your bottom line.   If you’re just getting ready to launch your website or have had a website for some years now, it’s always a good idea to double check that you aren’t making obvious mistakes. Here are 9 common website mistakes that can be easily fixed.   1) Unprofessional Look and Feel For many, your website is the first impression of your business. An unprofessional website that you ...

On average, website visitors only read about 20% of the text on a page, according to a study from 2008 on web usability. With people only paying attention to such a small amount of your copy, it is important to make it all count. After cutting down the amount of copy on your website, here are some other ways to imrprove your website's readability. Clear and Simple Language Avoid using jargin and general information. Be specific and clear. Keep paragraphs short with one idea per paragraph. Use lists with numbers or bullet points to break up information. Organize Your Information Put the most ...

Have you ever noticed that when you open your email inbox, some emails catch your attention instantly, while others go relatively unnoticed?  Email marketing messages must contend with so many other competing messages in the inbox.  Creating split-second interest with a compelling subject line is the key to attracting readers to click and read more. How To Write Subject Lines that Jump off the Page The fact is, most people spend an average of about two seconds reading an email's subject line.  During those two seconds, reading the first two or three words will allow the reader to choose between the options ...

Have you ever set aside time to sit down and update your business blog, only to find out you have no idea what to write about?  It's easy to talk with customers and answer questions about your areas of expertise; you feel comfortable and competent "talking shop" with colleagues, but writing a blog brings on an intense case of writer's block.  Sound familiar?  Try these time-tested tips for instant blog successes! 1.    Answer a frequently asked question.  Choose a question that you often hear from your clients and write out a description of the conundrum and your best answer.  Chances are, ...

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. 1. Enhanced Data – First and foremost get the right list, and get it right! It is very critical that you set the criteria for the recipients of your direct mail piece. What does that mean for your business? Let’s break it down. 60% of your mails success depends on the list itself. It is imperative that you obtain a mailing ...

For this year you’ve already designed the goals to increase your business. As with any other new year’s resolution, some planning, determination and persistence goes a long way. Whether you’re introducing a new product this year, expanding your services or simply wanting to attract new clients, a cohesive marketing campaign will not only do the trick but will also increase your branding. Just like you’d never want to step into a room full of people with mismatched clothes, you don’t want to present a marketing campaign that matches all your marketing media. If you’re doing a direct mail marketing campaign, ...