According to the survey "Website Design Strategies and Tactics, most e-commerce websites are planning a redesign of their website in 2010. Almost half of the e-commerce websites planning on a redesign are looking to create better organization with updated home and inner pages of their website. They are also looking for better search engine optimization and clearer navigation for the website. About one-third of the retailers are also looking to add video or streaming media as well as customer reviews and ratings. The main reason given by retailers for the redesign is to increase sales and attract new shoppers. It is important to keep ...

Improving your sales through better search engine optimization can be hard. Using repetitive product descriptions and a lack of products and content are difficult things to overcome. However, there are 5 simple ways retail websites can adjust their website to maximize their search engine optimization. Add new content to the website. While it is important to show off your products, you also need content-based pages. These will not only be informative, but it will optimize your site for search engines and help engage customers. Some possible ideas are adding customer success stories, creating a blog with relevant news, tips, and product ...

As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular thing and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: Express I received this ad from Express awhile back, and recently decided to check on their website to see how the promotion was going.  I was pleasantly surprised to find that Express.com had updated their website to be ...

Many retail sites will find that shoppers will come to visit their site, add items to their shopping cart, but then abandon the cart. According to a report from Experian, 61% of items left in an online shopping cart are not purchased. One way to try to bring back customers to these abandoned shopping carts is through a follow-up e-mail. A follow-up email can help remind the customer of the products they were interested in and could potentially reignite their interest. You can also attempt to include an incentive to encourage people to return to their purchase. Research found that email campaigns ...

Maintaining the consumers you may have gained over the holiday season can become difficult as the new year continues. Most sign up for emails in order to gain deals and coupons for their holiday shopping. Here are a few ways to keep those shoppers interested in your business long after the holidays are over. Entice subscribers to act. Ask them to fill out a survey about your services and provide an incentive for finishing the survey. It will help remind people of your business as well as give you some feedback on your company. Thank shoppers for their purchases and create promotions ...

Having an online storefront means you’re always open for business Unlike other months, December is a critical month for just about any retailer.  According to the U.S. Census bureau, retailers’ sales during this busy month account for 15-24% of their total annual sales.  Besides Black Friday, the busiest shopping time during the year is the weekend right before Christmas. Typically, the Saturday before Christmas represents $15 billion worth of sales for retailers. This year, the United States East Coast was badly hit by a snowstorm that brought some areas up to two feet of snow, dashing the hopes of many retailers. With ...

Now that the holiday season is here, there will be plenty of people searching online for the perfect presents to get their friends and family. To help your site perform the best it possibly can, it is best to try to reduce shopper cart abandonment. These are generally people who you were able to draw to your Web site with marketing, but were discouraged in some way. According to the 8th Annual merchant Survey, conducted by PayPal and comScore, here are some of the reasons why shoppers abandoned their shopping cart. High shipping costs If the shipping on an item seems to double ...

It can be difficult to lure new customers to your business. You need to convince them that they need your product and services. It is easier to convince existing customers to use you more. They already know your company and what you have to offer — all you have to do is convince them to use you more. Customer history shows you about their preferences and attitudes and you can customize your marketing efforts for each person. By looking into your customers' sales history you can build loyalty and increase sales for your comment. Recommend products or services that ...

Even though it may seem like a bad decision to stay within your market to increase sales, it is often one of the easiest ways to grow your business. You already have an established business, regular customers, and have plenty of information about the area. They key is to know your customers' purchasing histories. Bulk Buying Discount Look at what your high sellers are during various points of the year. Offer bulk buying discounts for those items to entice higher sales. Even if they are only saving pennies at a time, customers respond positively to any kind of discount. Purchase Incentives If you want ...

When running your own E-commerce site, there are plenty of obstacles that can prevent visitors from actually purchasing something from your website. According to the Retail/ E-Commerce Industry Report Q2 2009 from iPerceptions, some of the top barriers to buying were: Didn't find what I wanted (34%) Website navigation/usability (13%) Too little product information (8%) A bad website design is an simple deterrent for customers. If visitors can't easy find your product and services on your website, then they are less likely to become customers. The experts at OneIMS will guide you through a variety of available options to develop and deploy powerful websites. For ...

With social networking sites like Facebook and Twitter becoming the latest word-of-mouth venue, it is becoming more pertinent for businesses and companies to have a presence on these sites. According to the report Social Commerce on Facebook, Twitter and Retail Sites, almost 75% of the merchants in the Internet Retailer Top 500 Guide have a presence on at least one of the major social networks or social shopping sites. Social networking users of all ages are more likely to make online purchases, so they are considered a highly sought-after group by internet retailers, according to a May 2009 survey by ...

Ecommerce is defined as trade through the internet; that is buying and selling through the internet channel through online transaction packaging, electronic data interchange (EDI) etc. Today's scenario: 97.7% of all websites that has been evaluated are not being marketed correctly. In fact, the most common error they have found is related directly to the marketing aspects of a website. From poorly targeted content to sites unable to finish the sale. But the most revealing statistic is the fact that 94.1% of all websites evaluated, suffered from poor content. Most of these sites, which were aimed at creating more business or ...