E-mail has become a powerful communication tool throughout the years, making near instant contact with anyone a readily available resource to anyone with a computer and an internet connection. Such a simple way of spreading information and customer contact shouldn’t be overlooked! It can get a little confusing trying to navigate the murky seas of e-mail advertising, especially with current legislation. With the CAN-SPAM Act, it’s critical to make sure all contact with your new and existing customers is in accordance with the law. Despite the name it’s not just referring to the bulk email process, it also covers all commercial messages ...

Your monthly e-newsletter and promotional e-mails are a practical way to stay in touch with your customers. Additionally, they provide great incentives for your customers to revisit your website or make a new purchase. Nonetheless, unsubscribe requests are inevitable. While you can’t block your customers and followers from unsubscribing to your newsletters or promotional offers, there are ways to prevent losing them altogether. And having an avenue to contact them – albeit minimal - is better than losing them completely. Here are a few tips to help you avoid and deal with the dreaded unsubscribe requests. Make it Worthwhile Whether your e-mail ...

The holidays seem to start earlier every year, which means it is time to optimize your marketing campaigns for the holiday season. With your email marketing, it is important to do more than just coupons and discounts. Try to make your emails stand out from all the other holiday emails consumers will be getting this season by following these three ideas. Themed Emails - Instead of just sending out email blasts highlighting various products, create themed emails on how a specific set of products would work with moms, dads, college students, or any other groups. This will not only highlight the usefulness ...

A welcome email campaign is an essential part of any email marketing campaign. By simply including a triggered welcome email into your marketing campaign can increase your transaction rates nine times more than bulk mailings and increase revenue per email eight times more than bulk mailings. Experian Marketing Services, a global marketing leader and provider of email marketing and customer intelligence technologies, analyzed the performance of welcome emails compared to mass promotions. According to the study, welcome emails generate four times the total open rates and five times the click rates compared to other bulk promotions. Also, triggered welcome emails have higher ...

There are a lot of email service providers available who give a variety of solutions for your email marketing campaign. Many of the more inexpensive ones only give you cheap and easy tools, but these may not be the best options for your business. There are 4 simple ways that you can create an effective email marketing campaign that draws in new and returning customers to your business. Unique Design - Templates and basic layouts seem like a simple way to get your email marketing campaign started, but it may not bring the best results. Your email campaign is another aspect of ...

Incorporating social media channels as part of cross-promotional marketing is an easy way to increase the effectiveness of any marketing campaign. Essentially, social media channels provide businesses access to large numbers of their market base using popular platforms such as Facebook or Twitter. Strategic use of these channels gives businesses the opportunity to expand their reach and engage the public in an efficient and cost effective manner. Below are 10 marketing strategies to maximize the use of social media in your cross-promotional marketing mix: 1. Announce your new LinkedIn, Facebook, or Twitter accounts in your email newsletters to create followers from your ...

Including social media sharing options like Twitter, Facebook, MySpace, LinkedIn, and Digg in your email marketing messages can generate a 30% higher click-through rate than emails without a social sharing option. According to a study by GetResponse, only half of email marketers are including social media links in their emails, even though it can vastly improve the effectiveness of their email marketing campaigns. The survey found that emails that had at least one social sharing option had a 30% higher click-through rate. If they had at least 3 social sharing options, then it had a 55% click-through rate. Twitter is the most popular ...

When running an email marketing campaign, personalizing your emails for each subscriber can help improve open and response rates. However, personalization means more than just addressing the subscriber by name. According to a survey by e-Dialog, respondents showed an increased desire for more personalization by knowing what products/services they like, the offers they like, and their preference on communication. Name was the fifth highest concern, while location, age, and gender fell even further on the list. Consumers were more likely to say they opened at least half of marketing emails when senders seemed to “know me a lot.” When asked about what the types ...

Email Marketing is one marketing tool available for you to grow your business. However, without a plan, you may not be able to truly maximize its effectiveness. First, figure out exact goals for your email marketing campaign. If it is to increase sales, then your emails should focus on coupons and special deals. If you want to grow your subscribers, provide innovative information. After you have clear goals, you can customize the newsletter to meet your goal. Maybe you will send weekly deals along with a once-a-month informational email. The content for your emails should be focused on your very specific target ...

According to a report by StrongMail, travel and hospitality companies don't use subscriber preferences or behaviors to target their offers in pre- and post-stay emails. This is a major mistake when running an email campaign. Only 30% of travel email marketers use their subscriber preferences, and doing so generated nearly twice as much revenue from their email programs than companies that send untargeted messages. Sending untargeted emails is a mistake that can cost your company, travel-related or not, out of a lot of potential business. Here are 5 more email marketing mistakes you might be making. Timing - Deciding on what day and what ...

When someone subscribes to your mailing list, you may send them a message welcoming them or offer them a coupon for signing up. When someone unsubscribes from your mailing, you should still treat them with courtesy and respect. By following these 5 ways of how to treat an unsubscribers, you can not only learn from them but also potentially keep them as customers. Keep Unsubscribing Simple Provide an unsubscribe link on every email you send out, and make sure they work. When they click it, they should be removed from the list immediately. People appreciate when tasks like this are simple and ...

It is often said that bombarding mailing list subscribers with messages will only send them running. While it is true that sending out emails too often can get annoying, there are times when it is a good idea to break away from the once-a-month schedule. If someone abandons a shopping cart on your website, it can be a good idea to send an email to save the sale. According to an E-Tail Group survey, 20% of merchants sent abandonment emails to capture sales they could have lost. However, it is also important to not overwhelm the customer either. The emails should be ...