When someone subscribes to your mailing list, you may send them a message welcoming them or offer them a coupon for signing up. When someone unsubscribes from your mailing, you should still treat them with courtesy and respect. By following these 5 ways of how to treat an unsubscribers, you can not only learn from them but also potentially keep them as customers. Keep Unsubscribing Simple Provide an unsubscribe link on every email you send out, and make sure they work. When they click it, they should be removed from the list immediately. People appreciate when tasks like this are simple and ...

According to the 4th Annual Datran Media Marketing & Media survey, email and search were the top two advertising channels that performed the best for companies in 2009. [caption id="attachment_1429" align="alignleft" width="300" caption="Photo courtesy http://www.datranmediasurvey2010.com/"][/caption] With online marketing channels becoming lucrative marketing opportunities, more than 80 percent of the companies surveyed also plan on increasing their digital marketing budget as they approach 2014 and no one plans on decreasing their budget. Online marketing was mostly used for reaching a target audience (84.2%) and generating high quality leads (73.6%). With more companies utilizing the web to marketing their company, product, and services, it is important ...

It is often said that bombarding mailing list subscribers with messages will only send them running. While it is true that sending out emails too often can get annoying, there are times when it is a good idea to break away from the once-a-month schedule. If someone abandons a shopping cart on your website, it can be a good idea to send an email to save the sale. According to an E-Tail Group survey, 20% of merchants sent abandonment emails to capture sales they could have lost. However, it is also important to not overwhelm the customer either. The emails should be ...

Using a rented email marketing list can help your company reach new potential customers who are perfectly within your target market. However, according to a survey by Marketing Sherpa, marketers have found that in-house email marketing lists are more effective than email marketing campaigns sent to third-party lists. Of the emails sent to in-house lists, 87% felt they were effective while only 51% of emails sent to third-party lists were felt to be effective. The reason why in-house email marketing lists are more effective is because those people consciously signed up to receive information from you. They are invested in your company ...

People are busy and might end up just quickly glancing over the emails you send out through your email marketing campaign. Take these three steps to make sure people read your entire email. Use a strong and attention-grabbing subject line to entice people to open the emails. If people don't see a reason to open your emails, then they will just pass right over it. Try to keep all of the copy of your email above the "fold" so it is all visible without scrolling. Keep everything simple, concise, and to the point. If you have a lot of information you are trying ...

More companies are looking toward email to execute their marketing campaigns. However, with all of the bulk email providers out there, it can become too easy to make simply strategic mistakes that will hurt your campaign. Not having a strategy. There must be a plan behind every marketing campaign you launch. Detail the exact reasons for sending out each email, the content you will have, the audience you are targeting, the key messages, and what you consider a successful campaign. Using an old list. If you have an old list, not only will your information be out-of-date, but you may be wasting ...

Segmenting your the email list for your email newsletter is the easiest way to improve the conversion on your email marketing campaigns. The more engaged a subscriber is, the more committed they are to your company. They would require a different message than someone who never opens your message. There are three general categories you can use to segment your email list based on engagement. Engaged Subscribers These are people who click on your emails recently and frequently. These people want your emails and will respond to offers. This should be your main focus. Semi-Engaged These are people who do not always open ...

Many retail sites will find that shoppers will come to visit their site, add items to their shopping cart, but then abandon the cart. According to a report from Experian, 61% of items left in an online shopping cart are not purchased. One way to try to bring back customers to these abandoned shopping carts is through a follow-up e-mail. A follow-up email can help remind the customer of the products they were interested in and could potentially reignite their interest. You can also attempt to include an incentive to encourage people to return to their purchase. Research found that email campaigns ...

As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular thing and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: Office Max I received a letter from Office Max today with a nice greeting that referred to me as a “valued customer.” It’s always nice to know you’re appreciated. Of course the letter, in just under 10 sentences, ...

Having inactive subscribers on your email lists can often throw off your data. These are people who have never opened a campaign, or people who haven't been active in a long time but haven't unsubscribed from the list. Segment these people into a separate list called "nonresponders" and start seeing if you can get them active again. Email a link to your opt-in form and have them sign up again. On that page, give examples of your emails so they can see what they are signing up for. Email them with a coupon for your company. The more extreme the coupon, the more ...

When running a new email marketing campaign or strategy, it is important to pay attention to your data to see if it is successful. This is the best way to make sure that you aren't wasting your time, money, and energy on an email campaign that isn't bringing you any leads. There are a few areas you should pay attention. How much a message is opened. People who are frequently opening your messages are the ones who are the most engaged in your company and brand. See if there is a pattern between your frequent openers and use that to target ...

Are you driving away customers with your email campaigns? By sending out mass emails to all your subscribers, you could be deterring potential customers. Almost half of people who have ever unsubscribed from an email said that it was because the emails weren't relevant to them, according to a survey from the Chief Marketing Officer (CMO) Council. Also, 41% said they would consider ending their relationship with a company because of irrelevant email or mailing campaigns and 22% said they would definitely end their relationship. About 3% of opt-in emails for subscribers in the US and Canada were sent to “junk” or ...