According to a report by StrongMail, travel and hospitality companies don't use subscriber preferences or behaviors to target their offers in pre- and post-stay emails. This is a major mistake when running an email campaign. Only 30% of travel email marketers use their subscriber preferences, and doing so generated nearly twice as much revenue from their email programs than companies that send untargeted messages. Sending untargeted emails is a mistake that can cost your company, travel-related or not, out of a lot of potential business. Here are 5 more email marketing mistakes you might be making. Timing - Deciding on what day and what ...

When someone subscribes to your mailing list, you may send them a message welcoming them or offer them a coupon for signing up. When someone unsubscribes from your mailing, you should still treat them with courtesy and respect. By following these 5 ways of how to treat an unsubscribers, you can not only learn from them but also potentially keep them as customers. Keep Unsubscribing Simple Provide an unsubscribe link on every email you send out, and make sure they work. When they click it, they should be removed from the list immediately. People appreciate when tasks like this are simple and ...

It is often said that bombarding mailing list subscribers with messages will only send them running. While it is true that sending out emails too often can get annoying, there are times when it is a good idea to break away from the once-a-month schedule. If someone abandons a shopping cart on your website, it can be a good idea to send an email to save the sale. According to an E-Tail Group survey, 20% of merchants sent abandonment emails to capture sales they could have lost. However, it is also important to not overwhelm the customer either. The emails should be ...

Using a rented email marketing list can help your company reach new potential customers who are perfectly within your target market. However, according to a survey by Marketing Sherpa, marketers have found that in-house email marketing lists are more effective than email marketing campaigns sent to third-party lists. Of the emails sent to in-house lists, 87% felt they were effective while only 51% of emails sent to third-party lists were felt to be effective. The reason why in-house email marketing lists are more effective is because those people consciously signed up to receive information from you. They are invested in your company ...

More companies are looking toward email to execute their marketing campaigns. However, with all of the bulk email providers out there, it can become too easy to make simply strategic mistakes that will hurt your campaign. Not having a strategy. There must be a plan behind every marketing campaign you launch. Detail the exact reasons for sending out each email, the content you will have, the audience you are targeting, the key messages, and what you consider a successful campaign. Using an old list. If you have an old list, not only will your information be out-of-date, but you may be wasting ...

Segmenting your the email list for your email newsletter is the easiest way to improve the conversion on your email marketing campaigns. The more engaged a subscriber is, the more committed they are to your company. They would require a different message than someone who never opens your message. There are three general categories you can use to segment your email list based on engagement. Engaged Subscribers These are people who click on your emails recently and frequently. These people want your emails and will respond to offers. This should be your main focus. Semi-Engaged These are people who do not always open ...

Having inactive subscribers on your email lists can often throw off your data. These are people who have never opened a campaign, or people who haven't been active in a long time but haven't unsubscribed from the list. Segment these people into a separate list called "nonresponders" and start seeing if you can get them active again. Email a link to your opt-in form and have them sign up again. On that page, give examples of your emails so they can see what they are signing up for. Email them with a coupon for your company. The more extreme the coupon, the more ...

When running a new email marketing campaign or strategy, it is important to pay attention to your data to see if it is successful. This is the best way to make sure that you aren't wasting your time, money, and energy on an email campaign that isn't bringing you any leads. There are a few areas you should pay attention. How much a message is opened. People who are frequently opening your messages are the ones who are the most engaged in your company and brand. See if there is a pattern between your frequent openers and use that to target ...

With people getting bombarded by more and more emails every day, it is important to keep your emails relevant to the people who are receiving them. If they aren't relevant, then people will quickly delete, unsubscribe, or mark it as spam. To make your emails relevant to subscribers, consider segmenting the recipient list. This way, the information you send out will only reach the people who need it. Pay attention to not only what services and products people are buying, but also what people are looking at on your website. This could help give you an idea about what they are interested ...

While it is important to have eye-catching and relevant content in your email marketing campaigns, it is also important when you send out emails to your subscribers. Research from Pivotal Veracity shows that the average time between when emails are sent to when they are seen has grown from 23.2 hours in January 2009 to 25.9 hours in August 2009. This means that if you have special deals or offers that require your subscribers to act in less than 24 hours with no additional warning, it is unlikely that they will respond. When sending out email campaigns, it is best to think ...

There are multiple ways you can use your e-mail marketing campaigns, two of them are e-mail newsletters and e-mail promotions. However, the purpose behind e-mail newsletters (customer retention) is drastically different from e-mail promotions (customer acquisition). E-mail promotions are for immediate action, whether it be prompting a purchase, downloads, or sign-ups. E-mail promotions generally have a short-term value that require response within a specific time period. These e-mails are for immediate returns. On the other hand, e-mail newsletters deal with building long-term relationships with your clients and customers. By building a relationship, the readers of the newsletters will be more likely ...

If your e-mail marketing campaign seems to be in a rut, it might be time to look at your e-mails and see if it is time to make a few changes. Here are a few quick steps you can take to help increase your turn around rate. Change the content layout. By varying where your content is normally placed in each e-mail, it'll force people to pay more attention to what is going on and not just casually glance through. Segment the list based on customer habits. By creating more specific e-mails that go out, customer interest is more likely to increase ...