Going Green may seem like it is a phrase that companies claim, but it might help your marketing campaign. Green marketing is more effective than most marketers realize, according to a survey by Environmental Leader. The survey, which looked at green marketing, found that marketers who experimented with green messages in their marketing campaigns found it more effective than the usual marketing campaigns. 33% of respondents said green marketing was more effective than their normal marketing efforts, with just 7% saying it was less effective. More than 80% of these companies also indicated they expect to spend more on green marketing in ...

Myth: A "paperless" office has no environmental footprint. Fact: The environmental footprint of information and communication technologies continues to grow rapidly. Going paperless comes with an environmental cost. Computers, data centers, mobile phones and telecommunication networks are projected to be the largest emitters of greenhouse gases by 2020 (McKinsey & Company). It is unreasonable to compare digital and print media without taking the entire lifecycle of each into account. Each format has a rightful place in the scope of sustainable communications. Credits: MakingPaperFun.com and Printing Impressions (Dec. 2009).

Since the boom of the internet, e-mail marketing has far surpassed print marketing as it is more cost-effective and time sensitive.  Additionally, people are now able to access e-mail easily as mobile technology and overall internet access is improving.  Still, there are some ground rules to ensure that your e-mail marketing campaigns get the best results possible. Don't Overload Your E-mails As you design your e-mail, know that your users have limited time to read your entire message.  Don't overload your e-mails with more than one message or offer at ...

Lately it seems that consumers and businesses alike are striving to make every effort to preserve the environment. Maybe you're an avid fan of recycling the soda cans and water bottles at home, or possibly your business has switched to sustainable printing options and is relentlessly finding ways to conserve energy usage. Either way, we are all trying to minimize our environmental footprint by making wise, conscious choices that require us to think of consequences beyond today. If you're a business owner who utilizes direct mail pieces for advertising, "green mail" is probably a phrase you're all too familiar with. Maybe ...

In our environmentally conscious world, environmentally responsible businesses and companies can gain more than a good conscience. While most attribute switching to environment-friendly products and processes to save energy and hold on to some extra cash, going the extra mile to demonstrate your environmental responsibility can mean much more than that. According to recent environmental surveys, the decisions of many consumers are based on the environmental impact made by the products and services they purchase. Take paper for example. Today, more and more companies and consumers prefer using paper made from post-consumer waste. You see this phenomenon just about everywhere; from ...