Going Green may seem like it is a phrase that companies claim, but it might help your marketing campaign. Green marketing is more effective than most marketers realize, according to a survey by Environmental Leader. The survey, which looked at green marketing, found that marketers who experimented with green messages in their marketing campaigns found it more effective than the usual marketing campaigns. 33% of respondents said green marketing was more effective than their normal marketing efforts, with just 7% saying it was less effective. More than 80% of these companies also indicated they expect to spend more on green marketing in ...

Myth: Printed catalogs have been replaced by the internet. Fact: Catalog positively impact purchasing behavior. A printed catalog motivates online customers to visit retail web site more often, stay longer and spend more money. In fact, households receiving catalogs are twice as likely to make an online purchase (Source: comScore case study - USPS). A perfect example of this is Zappos.com, the online seller of shoes (http://www.nytimes.com/2009/12/07/business/media/07zappos.html) sends out printed catalogs to their customers. Aaron Magness, director for brand marketing and business development at Zappos.com in Henderson, Nev. states that lapsed customers have responded very well to the catalogs. Credits: MakingPaperFun.com and ...

Myth:  You can't recycle catalogs, magazines and direct mail. Fact: Most recycling programs accept a variety of materials. Most domestic curbside and drop-off recycling programs accept a variety of materials, including catalogs, magazines, and direct mail.  Over the past 10 years, the recovery rate for standard mail and magazines has doubled to approximately 40% (Source: Municipal Sold Waste Generation. Recycling and Disposal in the United States). Credits: MakingPaperFun.com and Printing Impressions (Dec. 2009).

Myth: Using paper destroys forests. Fact: When people uses more paper, suppliers plant more trees. Paper comes from trees. But that doesn't mean that printer who use paper  are helping destroy forests. In fact, the amount of forestland in the United States has been stable for the past 100 years (Source: The State of America's Forests - Society of American Foresters). It is simple: When you use paper made by responsible paper companies, more trees are planted to meet future needs. These companies properly manage forests to provide a balance between protecting the environment and producing valuable products that we all ...

Lately it seems that consumers and businesses alike are striving to make every effort to preserve the environment. Maybe you're an avid fan of recycling the soda cans and water bottles at home, or possibly your business has switched to sustainable printing options and is relentlessly finding ways to conserve energy usage. Either way, we are all trying to minimize our environmental footprint by making wise, conscious choices that require us to think of consequences beyond today. If you're a business owner who utilizes direct mail pieces for advertising, "green mail" is probably a phrase you're all too familiar with. Maybe ...

In our environmentally conscious world, environmentally responsible businesses and companies can gain more than a good conscience. While most attribute switching to environment-friendly products and processes to save energy and hold on to some extra cash, going the extra mile to demonstrate your environmental responsibility can mean much more than that. According to recent environmental surveys, the decisions of many consumers are based on the environmental impact made by the products and services they purchase. Take paper for example. Today, more and more companies and consumers prefer using paper made from post-consumer waste. You see this phenomenon just about everywhere; from ...

Earth Day is here! As a business, it's hard to think about what you can do to make your business greener and more environmentally friendly. One great way to be more eco-friendly is to make sure you employ green printing options. Going green doesn't mean going paperless. While creating E-commerce websites, E-Mail marketing and other online based solutions can greatly diminish your consumption of paper, you still can't completely eliminate printing out of the equation of marketing. No other marketing method combines immediacy and permanency like print media. How can you still take advantage of the benefits of printed materials and ...