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	<title>OneIMS Blog - Integrated Marketing Solutions &#187; Marketing</title>
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	<link>http://oneims.com/blog</link>
	<description>OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs</description>
	<lastBuildDate>Thu, 26 Jan 2012 21:43:58 +0000</lastBuildDate>
	
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		<title>Do You Recognize This Brand?</title>
		<link>http://oneims.com/blog/2010/08/04/do-you-recognize-this-brand/</link>
		<comments>http://oneims.com/blog/2010/08/04/do-you-recognize-this-brand/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 17:28:16 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1804</guid>
		<description><![CDATA[When re-branding or coming up with a new marketing strategy, some companies may come up with more abstract ways to promote their product or brand. However, re-branding can turn out to hurt your company or product more than help. Some products have an identity so deeply ingrained that when they re-brand, they can lose their entire identity [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Lead Generation Using Your Landing Page</title>
		<link>http://oneims.com/blog/2009/10/01/lead-generation-using-your-landing-page/</link>
		<comments>http://oneims.com/blog/2009/10/01/lead-generation-using-your-landing-page/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 15:58:57 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Design & Development]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=775</guid>
		<description><![CDATA[It is important to constantly try to bring new people to your products and services. While not all of these people will be automatic clients, it is important for your company to keep in touch with as many people as possible. They people can all become potential clients and referrals for your company. Keep your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How To Advertise During a Recession</title>
		<link>http://oneims.com/blog/2009/01/25/how-to-advertise-during-a-recession/</link>
		<comments>http://oneims.com/blog/2009/01/25/how-to-advertise-during-a-recession/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 20:00:02 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Print-on-Demand]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[PURL]]></category>
		<category><![CDATA[PURLs]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[VDP]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=521</guid>
		<description><![CDATA[The natural tendency among small businesses during an economic slowdown is to conserve resources as much as possible.  Marketers who begin to see a decrease in sales as a result of troubled economic times may be tempted to cut their advertising budgets in order to make ends meet; however, relevant marketing data reveals that this [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Importance of a Strategic Marketing Plan</title>
		<link>http://oneims.com/blog/2009/01/08/the-importance-of-a-strategic-marketing-plan/</link>
		<comments>http://oneims.com/blog/2009/01/08/the-importance-of-a-strategic-marketing-plan/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 06:14:49 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=462</guid>
		<description><![CDATA[Let&#8217;s start from the top. What is a marketing plan?
A marketing plan is a document that outlines well-organized course of action(s) to achieve your marketing objectives. Think of it this way, your marketing plan will be your marketing guidebook or rather your reference point for all your marketing activities. It details your marketing budget, target [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>What is Marketing?</title>
		<link>http://oneims.com/blog/2009/01/07/what-is-marketing/</link>
		<comments>http://oneims.com/blog/2009/01/07/what-is-marketing/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 17:25:05 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=464</guid>
		<description><![CDATA[Any shrewd business professional, in any industry, will tell you there are four primary aspects to a successful business.  Call it the Big Four of Business&#8230;Accounting, Finance, Management, and you guessed it, Marketing.
Marketing, according to The American Marketing Association, &#8220;is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that [...]]]></description>
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		<slash:comments>0</slash:comments>
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