Your lead generation form is an important marketing tool.  It is the single most important way of communicating and building a relationship with potential customers.  Ensuring that you have a form that works both for you and potential customers is key to attracting quality leads.  Here are a few tips for creating lead forms that get results. 1. Keep it Short. Your lead form should be as short as possible. Decide what information is absolutely necessary and discard everything else. Adding anything more has the potential to ...