Print Ads Seen As Best Way to Find Bargains

With a wide variety of channels available for advertisers, print still seems to lead the way. Almost a quarter of American adults think that the best bargains are found in newspaper and magazine advertisements, according to a new Adweek Media/Harris Poll. Only 18% think the best bargains are found in online advertisements. More than ten percent each say direct mail and television commercials are where to look while just 2% say radio. Age does make a difference in the channels used for bargain hunting. The older one is, the more likely they are to use newspaper and magazine advertisements, as 24% of those ...

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