[caption id="attachment_1660" align="alignleft" width="300" caption="Source: Target Analytics Index of National Fundraising Performance"][/caption] According to a survey by Target Analytics, direct mail was the main revenue channel for non-profit organizations in 2009. Direct mail delivered almost 8 out of every 10 dollars. Also, most new donors are acquired through direct mail. For index organizations in 2009 a median 87% of all new donors were acquired through the mail, while only 12% of all new donors were acquired online. However the proportion of new donors being acquired online is growing. Over the past five years, the proportion of donors acquired online has risen – from a ...