With digital printing increasing in popularity, options, and new features, it can seem appealing to choose digital printing over offset printing. However, it is important to know exactly which type of printing will be effective for the particular marketing campaign you are creating. Offset printing, or offset lithography, is the most common high volume commercial printing technology. Offset printing creates high-quality images, and can work on a wide variety of surfaces (chipboard, plastic). Offset printing works best for high volume print runs because unit cost goes down as quantity printed goes up. With offset printing there are fixed costs associated pre-press ...

Myth: Printed catalogs have been replaced by the internet. Fact: Catalog positively impact purchasing behavior. A printed catalog motivates online customers to visit retail web site more often, stay longer and spend more money. In fact, households receiving catalogs are twice as likely to make an online purchase (Source: comScore case study - USPS). A perfect example of this is Zappos.com, the online seller of shoes (http://www.nytimes.com/2009/12/07/business/media/07zappos.html) sends out printed catalogs to their customers. Aaron Magness, director for brand marketing and business development at Zappos.com in Henderson, Nev. states that lapsed customers have responded very well to the catalogs. Credits: MakingPaperFun.com and ...

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. 1. Enhanced Data – First and foremost get the right list, and get it right! It is very critical that you set the criteria for the recipients of your direct mail piece. What does that mean for your business? Let’s break it down. 60% of your mails success depends on the list itself. It is imperative that you obtain a mailing ...

For this year you’ve already designed the goals to increase your business. As with any other new year’s resolution, some planning, determination and persistence goes a long way. Whether you’re introducing a new product this year, expanding your services or simply wanting to attract new clients, a cohesive marketing campaign will not only do the trick but will also increase your branding. Just like you’d never want to step into a room full of people with mismatched clothes, you don’t want to present a marketing campaign that matches all your marketing media. If you’re doing a direct mail marketing campaign, ...