Online research is becoming a regular part of the shopping experience. According to a study by e-tailing group and PowerReviews, 50% of online shoppers research online for at least half of their purchases, and 64% read online reviews before making product purchasing decisions. Online shoppers prefer online research because they feel it saves them more time than doing in-store research and it increases their confidence in the purchase, as opposed ot speaking to a knowledgeable salesperson. [caption id="attachment_1589" align="alignleft" width="635" caption="Source: the e-tailing group and PowerReviews"][/caption] More than half say they start their online research on a search engine, the next highest choice ...
Read the rest of this entry »Online Shoppers Prefer Researching With Search Engines and Product Reviews
Posted: May - 19 - 2010 | Author: OneIMS
Posted in: Ecommerce
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