Landing page optimization is a vital part of conversion rate optimization, a process by which you increase visitor traffic to your website. Attracting prospects to your landing page is hard enough. Holding their attention once there is even more crucial. The highest percentage of abandonment happens in the first ten seconds. Peak your visitor’s interest by optimizing your landing page. Below are six key components to optimizing your landing page for higher conversion rates. 1.  Headline – 80% of your opportunity for increasing your conversion rate lies here. Make sure your headline clearly states what your customers will get from your landing ...

Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization. Not Putting Keywords In Your Page Titles A page title is the phrase that appears in the to bar of your browser window. These are one of the first things search engines look at to find relevant content. Many businesses have a tendency to make their page titles say "Home" or "About Us." However, you should be ...

While it is important to get clicks and hits, what really brings around a profit is the conversion. Conversion Rate Optimiziation (CRO) is about one simple thing: making thoughtful changes to your website and marketing campaigns. In order to do that, you need data, you need to know how to test, and you need to regularly make changes based on that data and tests. Here are 3 roadblocks you might be facing when trying to optimize your conversion rate. Not Have the Needed Skills Online marketing optimization requires a variety of skills. If you do not have enough people who can handle ...

Having a website that loads quickly does more than just help your visitors, it also helps your organic rankings on Google. Having a site that is image-heavy and uses things like AJAX, XML, and Flash could hurt after a certain point. Google announced a Site Speed site that provides resources to webmasters to speed up their pages. A faster loading website leads to a reduction in bounce rate of the site, more leads, greater chances of conversion, reduction of bandwidth and hosting costs and more. Here are some things that could be slowing down your website load time: Slow re-direct Hosting on a slow server Using ...