Make Strategic Marketing a Priority for 2010 Another decade has passed, I’m not sure how 2009 was for you, but I’m guessing if you are the average person, you have much to consider for the New Year. What resolutions did you make this year? Were any of the ones made last year successful? What about your business resolutions? Do those even exist, apart from the fact that you want to make more money? The great thing about a new year is that you have 12 fresh months to make things happen. Learn from the past and push forward to the future. Maybe ...

New Year’s Day – Friday, January 1st Birthday of Martin Luther King – Monday, January 18th George Washington’s Birthday (commonly known as President’s Day) – Monday, February 15th Memorial Day – Monday, May 31st Independence Day – Monday, July 5th Labor Day – Monday, September 6th Columbus Day – Monday, October 11th Veterans Day – Thursday, November 11th Thanksgiving Day – Thursday, November 25th Christmas Day – Friday, December 24th Are you planing your 2010 direct mail marketing calendar? Looking for new ways to improve the effectiveness of your direct mail marketing? OneIMS can assist you with creating a powerful and effective cross-media marketing campaign coupled with direct mail. We ...

"The lack of proper advertising and marketing is one of the top seven reasons cited by the SBA that lead businesses to failure."    - Alan Jackson, Global Cash Flow Network With the emergence of web and social media, mass advertising and marketing is no longer something only the fortune 500 companies can afford. With the power of online marketing, small and mid-size companies can reach to millions of people around the world cost-effectively. Not only can you reach them with powerful message and strategy, you also have the ability to track how people are responding to your marketing efforts and make ...

Having a website and a presence on cyberspace doesn’t mean you’ll succeed, not in today’s competitive world of marketing.  While an online presence is key, you have to do more than just have a web address to keep your edge. Once you have a web address, you need to market yourself on all fronts.  This involves optimizing your website through either Search Engine Optimization (SEO) or by using Pay-Per-Click (PPC) technologies to drive more traffic to your site.  Yes, this is the equivalent of putting up a banner or awning outside your brick-and-mortar store telling a passerby who you are. SEO requires ...

Small businesses have raised their search advertising spending at the end of 2009, according to WebVisible. Average spending on advertisers was up 91% year over year and 93% quarter over quarter in Q3. The average number of keywords purchased also increased. However, the spread of spending changed with Google losing about 5 percentage points and Bing gaining almost 3 percentage points. Bing also had the highest click-through rates for small businesses followed by Google. VerticalResponse reported than 25% of small businesses increased their spending in search marketing in 2009 and more than 45% of them planned to increase it next year. ...

Having a solid Pay-Per-Click (PPC) campaign can help bring in plenty of visitors to your website. However, converting those clicks into actual clients requires another step — landing pages. If your landing page is not up to par, you can drive away plenty of potential customers that you worked hard to get to your website in the first place. Here are three tips to make sure your landing page works to convert clicks into clients. Provide What You Promised There are plenty of things you can say in an ad to make someone click on it. Any promises or claims made should ...

By now you probably know that not following through with search marketing is just as bad as not having a website at all. It’s just like being there and not having anyone know you’re there. The top two options for search marketing are Search Engine Optimization (SEO) and Pay Per Click (PPC). More and more often, companies, especially small businesses, are turning to PPC as their search marketing choice. PPC is a great way to increase your online exposure and ultimately traffic to your site. It works as a carefully planned bidding system whereby you pay only for each ...

Have you been trying to increase traffic to your website using only SEO, but find yourself coming up short? It might be time to consider another option. While companies focus on making their sites more SEO (search engine optimized) friendly, they could be neglecting another search marketing tool - PPC (pay per click) advertising. Most people use SEO only because there is little to no direct cost they have to pay. However, making your site SEO friendly can take a lot of time and effort. Also, SEOs can often just be guesses about which keywords are popular and could possibly bring clicks. PPC ...

Online marketing in general, especially, Pay-Per-Click advertising is not a simple task. It requires in-depth knowledge about how search engines works. I often come across clients who think that PPC Management is something an average web user can do. Unfortunately, that is not the case. I just went to a meeting for one of my potential clients interested in Pay-Per-Click marketing. The client is a dentist who for about a year was spending his own personal time creating and "optimizing" his own PPC campaigns. Initially, he got a few calls here and there but as time went by his clicks were ...

OneIMS offers a full range of integrated marketing solutions, including ClickXposure search engine optimization, to help online marketers receive higher rankings and more targeted traffic for company websites. Over ninety percent of today's consumers use search engines to locate business websites.  Seventy-five percent of those users never scroll past the first page of results.  It is essential for internet marketers to maintain "search engine friendly" websites to be easily located in the highest rankings of today's most widely-used search engines. Search engine optimization (SEO) is a process that uses targeted keywords to increase the traffic a website receives from "natural" or "organic" ...

To maximize your profits in internet marketing, you need proven, cost-effective solutions to increase the visibility of your website. ClickXPosure uses Chicago Search Engine Optimization (Chicago SEO) and Pay-Per-Click (PPC) technology to ensure that your website will receive higher rankings on search engines. In addition to these more traditional methods of Chicago Search Engine Marketing, ClickXPress, Our exclusive search engine marketing technology, guarantees placement in the top three Sponsored Links on Google and Yahoo! 24 hours a day, 7 days a week, in all 50 states. We understand the importance of online marketing to your business. Using the latest solutions in ...

Creating an online presence for yourself or your business is one of the greatest things you can do in today's web-driven world. But getting your website up and running is only part of the job.  Once you've established yourself online, it's time to drive traffic to your website. There are various ways and techniques you can use to increase traffic to your website.  Some more sophisticated than others, some less expensive than others, and of course, some more effective than others.  Below is a list of a few different things you should try to increase traffic to your website. Press Releases:  A ...