When working on search engine optimization of a website, most people tend to focus on the content and images. One area often overlooked in SEO is the PDF documents they post. PDFs are becoming more common place in business, so if you are posting them on your website, make sure search engines can read them. Here are 5 simple ways to optimize your PDF documents. Keep the PDF text-based When creating a PDF, be sure to use a text-based program like Microsoft Word or Adobe InDesign to keep your PDF documents search engine optimized. If you create your PDF in a program ...