In the past year, podcast audiences grew by 18%.  Videocast audiences grew by 10%.  With the many social marketing tools available today, podcasts continue to grow in popularity and many online marketers are realizing the incredible potential of podcasting as a social media tool.  30% of all internet users have downloaded and listened to a podcast. The term “podcast” can be deceiving.  Listeners do not need an iPod or any kind of music player to listen to a podcast.  Almost half of all podcast listeners download programs and listen directly on their computers.  A videocast is simply a podcast with accompanying ...

The days of 56K modems are gone.  High-speed internet is not only the rage but the norm.  The benefits for including customer-centric multimedia elements on your website are so dynamic and irrefutable that failing to do so can be a great disadvantage to your business. Taking advantage of new technologies is just one way to stay ahead of your competition. Fortunately, with the availability of fast internet connections, you no longer have to fear for slow download times.  Today’s internet marketing is driven by rich media that not only drives customers to your site, but makes your site memorable. Virtual tours, ...