These days it’s pretty easy to get overly focused on implementing your pay-per-click campaigns and completely forget about doing the search strategy and planning. However it’s critical to keep an eye on the big picture and all the steps involved to it. Planning cannot be understated especially when it’s so easy to go astray. Here are a few key points to help you reassess your PPC campaign and get it back on track. • Target Market – Be sure you understand what your target markets interests and preferences are and how your search program is going to reach them. It’s ...

Spring is here! Spring forward with a comprehensive marketing strategy that focuses on your local target market. Whether you have an online storefront or a brick-and-mortar store, local search marketing solutions are great for increasing the exposure and visibility of your business as well as generating more traffic to your website. Here are a few marketing tools every business owner needs to have in their marketing flowerbox: Google Places Google Places local maps optimization puts your business listing above organic search results, making it stand out among similar listings and creating an easy way for customers to reach you. A ...

A landing page, or lead capture page, is the page that appears once you click on an advertisement. These can be linked to pay per click ads, PURLs, or social media links to help enhance the effectiveness of these campaigns. Landing pages should help your online marketing by converting your clicks into leads and sales. If you are not seeing conversions from your landing pages, look to these 4 ways to improve your landing pages and boost your conversions. Create a Clear Call to Action After coming to a landing page, it should be obvious what you want to be the next action ...

Running a Pay-Per-Click (PPC) marketing campaign on Google is one way to increase your visibility online. Having your website show up at the top of search engines means that your company will be seen by your target audience before your competitors. Having your ads show up at the top of Google requires more than just money to bid on keywords. Google assigns each ad a Quality Score based on the keywords you are targeting. Google says it looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. ...

With the release of Google Instant, search marketers are going to be figuring out exactly how this affects their pay-per-click marketing strategies and search engine optimization. Personalization If you are signed into your Google account, then search results will be personalized to your search history. This means that different users searching the same phrase may see different search results. This means that it is important when using SEO to see the opportunities available on any content that can be searched on (digital asset optimization) and presented to searchers. In the end SEO is about creating quality content, understand the words people use ...

Conversions on paid search advertisements for small businesses have increased over the past year, according to the “State of Small Business Online Advertising Q2 2010” report from WebVisible. In the second quarter of 2010, small businesses were seeing 43.3% of clicks resulting in website conversion and 6.9% in a phone call, a significant increase over the same time last year. [caption id="attachment_1849" align="alignnone" width="536" caption="Source: WebVisible, "State of Small Business Online Advertising Q2 2010," provided to eMarketer"][/caption] Also, search ad spending slightly increased from the first quarter, but has more than doubled from 2009. Search ad spending in quarter 2 of 2009 was ...

Tracking the data for your website can help your company understand not only who is coming to your website, but also help you figure out how to convert those visitors into clients. For businesses new to analytics, it can be daunting to look at all of that information and to know what to do with it. Google Analytics is a free, simple analytics feature that has a handful of information that can help your company. Unique Visitors The number of Unique Visitors tells you how many different people have visited your website. If you want to increase your unique visitors, look at ...

Most Business-to-Business marketers work at targeting the right keywords on search engines to bring in new customers. However, more clicks doesn't always equal higher sales. B2B companies need to also work on converting those clicks by creating a better landing page. Landing pages help keep potential customers engaged and help close the sale. Here are four steps you can take to boost your conversions on your B2B marketing. Simplify Your Content. Keep everything on your page simple and to the point. Use bullet points and lists to highlight the benefits of your products and services. Don't just tell people what your company ...

When advertising on Google using Google AdWords, it is important to pay attention to the Quality Score assigned to the keywords you are targeting. The quality score is a number from one to ten that approximates how Google expects keywords to perform. There are four main aspects that your Quality Score affects: The quality score determines whether your ad is eligible to enter the auction for the keyword. The quality score figures out where to position your ad relative to the other ads on that page. A higher quality score reduces the price you bid on a keyword position. High quality score ads are given ...

As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular series and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: Clear In the last few months, I’ve had three different Clear sales agents stop by our office. Clear has taken the city by storm with its 4G WiMax technology and affordable rate plans. Technology is constantly advancing, ...

Creating an effective and creative pay-per-click campaign for your company that people click is only half of the battle. The other half is creating an appealing landing page that turns visitors into customers. But having major mistakes on your landing page can drive away potential customers that you worked hard to draw to your website. Here are a few mistakes that can drive people away. Spelling Errors - Something as basic as a spelling error can easily drive away potential customers. A spelling error makes your website seem unprofessional. If you cannot be cautious with your own website, how can clients trust ...

Google AdWords will display location-specific business phone numbers with destination urls in ads on high-end mobile devices starting this month. This way, viewers can click-to-call businesses the same way they click the url to visit websites. The phone number and closest business address will appear as a fifth line of ad text when the ad appears on mobile devices with full HTML browsers, like the iPhone, Nexus One, Android, Palm WebOS. Results can be seen on the Campaign Summary page within AdWords from the "click type" segment option under the “Filter and Views” drop down. The cost of a click to call ...