QR Codes Part 1 - What are QR Codes? QR Codes Part 2 – 4 Ways To Use QR Codes In Your Direct Mail Pieces In this final post on QR codes, here are 9 real life examples of QR codes being used by a variety of companies. QR codes are becoming more common marketing tool because of its ability to combine the best features of print marketing with the best features of online marketing. Ralph Lauren By leveraging QR code technology back in 2008, Ralph Lauren offered consumers the opportunity to shop via their smartphones by scanning the QR code appearing in print ...

Small businesses seem to be optimistic about business prospects in 2010, according to the third annual Signs of the Times Business Survey conducted by FedEx Office. When asked if there were any areas where they were considering increasing spending in 2010, 42% of the survey respondents selected marketing/advertising. Almost 90% of those surveyed found that printed marketing/advertising tools are either somewhat or very effective at driving customers to business. In terms of increasing communication, 44% plan on increasing communication with exisitng and potential customers via newsletters, direct mail, etc. More than 60% of those surveyed think that traditional marketing and advertising (e.g. newspapers, ...