Organizing a company event, whether on a small or large scale, is time consuming and requires significant planning and coordination. Of course, all this is done in hopes of a great turnout. Event attendance, however, cannot be measured until the event is launched, so why not increase attendance rates by combining the power of direct mail marketing and PURLs? According to the Direct Marketing Association (DMA), close to 50% of direct mail recipients prefer to respond online than by any other method. PURLs, or personalized URLs, provide direct mail recipients with a personalized web page to submit their ...

It may be true that businesses have been able to function without high-tech marketing strategies for decades. However, this school of thought is now separating the businesses of today from the businesses of tomorrow. Today’s marketing environment is changing so fast that it’s hard to keep up with all the new trends and marketing techniques. Still, it’s important that every business stay on top of industry trends and new marketing techniques, especially ones being used by competitors. While we don’t recommend you adopt all new marketing techniques at once, there are simple ways of integrating new marketing ...

While many marketers may worry about direct mail marketing dying away, there are still plenty of people who are investing in it - specifically, in politics. As it gets closer to November elections, you can see plenty of local, state, and national politicians choosing direct mail campaigns as part of their overall marketing tactics. Mississippi Governor Haley Barbour sent out a direct mail piece to Iowa Republicans earlier this month. The mail piece talks about Barbour's political past and encourages people to sign up for updates on his website. Since Iowa is one of the early primary states, people speculate this direct ...

One of the best ways to get the attention of current or prospective clients is by using Personalized URLs. Personalized URLs, or PURLs, allow companies to give out individual URLs that includes the recipient's name. This will direct them to a landing page that is filled with information specific to that person. These personalized websites help boost response rates for direct mail marketing and email campaigns. In an article from Graphic Arts magazine, two personalized URL campaigns are highlighted for their success. One was for the Zeiterion Theatre and the other for Taser International. These direct mail pieces worked so well because ...

New Year’s Day – Friday, January 1st Birthday of Martin Luther King – Monday, January 18th George Washington’s Birthday (commonly known as President’s Day) – Monday, February 15th Memorial Day – Monday, May 31st Independence Day – Monday, July 5th Labor Day – Monday, September 6th Columbus Day – Monday, October 11th Veterans Day – Thursday, November 11th Thanksgiving Day – Thursday, November 25th Christmas Day – Friday, December 24th Are you planing your 2010 direct mail marketing calendar? Looking for new ways to improve the effectiveness of your direct mail marketing? OneIMS can assist you with creating a powerful and effective cross-media marketing campaign coupled with direct mail. We ...

By now, you’ve become accustomed to a variety of e-mail marketing tactics.  Small and large companies alike are using  e-mail marketing to engage their audience and to grow their sales.  The truth is that blasting an e-mail to everyone on your compiled client/prospect lists is not necessarily going to yield any results. The key to maximizing your conversions and improving the effectiveness of your e-mail campaigns is to have a strategic plan.  First, analyze the data you collected from previous campaigns.  By using behavior-based targeting, the likelihood of having better conversions is much greater.  Instead of sending your e-mail offers to ...

As most people have figured out, one of the golden rules of marketing is personalization.  The concept is simple; show that you care and know your audience.   Sounds simple, right?  Extensive research shows that personalized messages and marketing pieces show increased response rates leading to higher returns on investment (ROI).  Variable Data Printing (VDP) allows you to personalize each individual  marketing piece so that your reader receives something that is personal and relevant to their needs and wants.  On-demand VDP technology allows the personalization of just about anything on your marketing piece. This can be graphics, text or images.  The technology ...

As times change and technology advances, the needs and requirements of clients change.  To keep up with technology and the ever-increasingly sophisticated customer, businesses must constantly revise and update their marketing strategies.  Every marketing campaign has one common goal: obtain a response from the target audience.  Not too long ago, the preferred method for marketing campaigns was a mass marketing approach where a specific offer would be sent to as many prospects as possible.  While that may have increased visibility, conversion rates are very low.  Recently, sophisticated technology has made a case for the superiority of a one-to-one marketing approach. ...

Variable Data Printing (VDP) allows marketers to target a highly specified customer base with the use of specialty data and mailing lists.  Business owners can actually imagine "the perfect customer," the one most likely in need of their goods and services, and then systematically target individuals who fall into the target market category according to an almost infinite number of specifications, including income bracket, interests, geographic area, marital status, gender, and many other types of data.  The beauty of VDP is this:  the more data you collect about an individual, by tracking purchasing habits, collecting survey information, email marketing and ...

Variable data printing (VDP) and digital printing technology allows business owners to target customers more specifically with the aid of specialty data and mailing lists.  With VDP, business owners can define a target market based on income, lifestyle choices, interests, marital status, gender, and an almost infinite number of categories.  Business owners are able to actually imagine the "perfect client," the customer most likely in need of their goods and services, and then systematically and specifically target individuals who fit that description in their direct mail marketing campaigns. These highly targeted direct mail marketing campaigns are even more effective when they ...

As modern marketing practices become increasingly high-tech and advanced with every innovation in communications technology, you might be surprised to learn that overwhelming research indicates that a standard of the industry, direct mail marketing, continues to be a strong and high-yielding option, especially in today's slowing economy.  Print in the Mix, a  clearinghouse on print media effectiveness, follows marketing data in all areas of print marketing, including direct mail, magazines and catalogs, newspapers, and custom publishing.  According to Print in the Mix, in 2008, direct mail marketing campaigns produced a ROMI (return on marketing investment) of over $15 for every ...

The natural tendency among small businesses during an economic slowdown is to conserve resources as much as possible.  Marketers who begin to see a decrease in sales as a result of troubled economic times may be tempted to cut their advertising budgets in order to make ends meet; however, relevant marketing data reveals that this is the wrong decision in light of research results. Research indicates that businesses that maintain or increase their advertising budgets during a recession experience positive sales growth.  During the 1981-1982 economic slowdown, businesses that maintained or increased their marketing campaigns actually averaged higher growth during the ...