Running a Pay-Per-Click (PPC) marketing campaign on Google is one way to increase your visibility online. Having your website show up at the top of search engines means that your company will be seen by your target audience before your competitors. Having your ads show up at the top of Google requires more than just money to bid on keywords. Google assigns each ad a Quality Score based on the keywords you are targeting. Google says it looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. ...

When advertising on Google using Google AdWords, it is important to pay attention to the Quality Score assigned to the keywords you are targeting. The quality score is a number from one to ten that approximates how Google expects keywords to perform. There are four main aspects that your Quality Score affects: The quality score determines whether your ad is eligible to enter the auction for the keyword. The quality score figures out where to position your ad relative to the other ads on that page. A higher quality score reduces the price you bid on a keyword position. High quality score ads are given ...