Spring is here! Spring forward with a comprehensive marketing strategy that focuses on your local target market. Whether you have an online storefront or a brick-and-mortar store, local search marketing solutions are great for increasing the exposure and visibility of your business as well as generating more traffic to your website. Here are a few marketing tools every business owner needs to have in their marketing flowerbox: Google Places Google Places local maps optimization puts your business listing above organic search results, making it stand out among similar listings and creating an easy way for customers to reach you. A ...

If you are wondering how to increase your search engine rankings or trying to find new ways to make your website search engine optimized, it may help to understand the basics of how search works. Luckily, Google has created this video that explains how search works in very simple terms. Understand how Google finds websites and ranks them will help you understand why your website may not shows up for certain keywords that you are trying to target. In addition to search engine optimization, OneIMS provides many other print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1 or email us ...

A lot of companies do not spend their time thinking about how to make their eCommerce websites search engine optimized. The website will contain navigational pages with little content and product pages with duplicate content. However making your eCommerce SEO friendly is an important step in increasing your awareness. You want to make sure that your website comes up first when people are searching for the products you have available on your eCommerce website. Follow these 4 steps to increase your search engine optimization and create keyword-targeted pages on your eCommerce website. Write Detailed Category Descriptions - Including a description for each of ...

Some companies may think that deep links - links to pages other than the homepage or top-level page - are not valuable. They believe deep links mean not seeing the website's main landing page with useful information and banners. However, deep links actually help a website in a variety of ways. Here are 5 ways deep links are actually useful to your website. Raise Your Search Engine Rankings - Inbound links of any kind can help boost your SEO. The more high-authority websites that link to you, the higher your website will show up on search engine results pages. Deep linking helps ...

With the release of Google Instant, search marketers are going to be figuring out exactly how this affects their pay-per-click marketing strategies and search engine optimization. Personalization If you are signed into your Google account, then search results will be personalized to your search history. This means that different users searching the same phrase may see different search results. This means that it is important when using SEO to see the opportunities available on any content that can be searched on (digital asset optimization) and presented to searchers. In the end SEO is about creating quality content, understand the words people use ...

Once you get a website for your company up and running, you shouldn't just forget about it. You must take some time to analyze your website, who is linking to your website, and understand the basic structure of how your website works. Google Webmaster Tools allows webmasters to see how Google is crawling and indexing your website, if there are any problems or errors, and share information to help your Google rankings. After adding your website to Google Webmaster Tools, there are 4 important areas that Google webmaster will show you: Links This are can show you all of the places that are ...

When working on search engine optimization of a website, most people tend to focus on the content and images. One area often overlooked in SEO is the PDF documents they post. PDFs are becoming more common place in business, so if you are posting them on your website, make sure search engines can read them. Here are 5 simple ways to optimize your PDF documents. Keep the PDF text-based When creating a PDF, be sure to use a text-based program like Microsoft Word or Adobe InDesign to keep your PDF documents search engine optimized. If you create your PDF in a program ...

While it is important to have a website for your business that you like, you ultimately should be creating a website that appeals to your audience. You must learn to look at your website through the eyes of your audience. Even if your website seems perfect to you, it may not come across that way to your audience. This could mean you are pushing away potential customers from knowing about your business and what it can offer. When looking at your website, there are three things you should focus on from the perspective of a visitor. Usability Is your website easy to navigate? ...

Having a blog on your business website is a simple way to increase traffic to your website, as well as improve your search engine optimization. However, it can be daunting to start a blog from scratch without any previous experience. Here are a few steps you can take before launching your business blog in order to help increase its chances of success. Describe Your Ideal Customer The purpose behind your blog is to increase traffic and bring your website to the people who will use your products and services. Defining who your ideal customer is, where they come from, and the type ...

Business-to-business search engine optimization is one of the best opportunities to generate high quality leads, so many B2B marketers are attempting to increase their own SEO. However, there are many common mistakes that B2B marketers may be making and overlooking. Using Keywords Not Important To Your Customer When choosing keywords for your B2B website, try not to emphasize the little things like specifications of your products and services. Think about the words that a buyer would type into a search engine and use that language in your marketing content. Content is Difficult to Search Having a website that is difficult for search engines have ...

Tracking the data for your website can help your company understand not only who is coming to your website, but also help you figure out how to convert those visitors into clients. For businesses new to analytics, it can be daunting to look at all of that information and to know what to do with it. Google Analytics is a free, simple analytics feature that has a handful of information that can help your company. Unique Visitors The number of Unique Visitors tells you how many different people have visited your website. If you want to increase your unique visitors, look at ...

Google has recently decided that page-loading speed will be included in its algorithm for its search engine. This means that websites that take longer to load will be penalized by getting a lower ranking. If your website has a lot that it needs to load, there is a chance that people will become impatient and leave your website before it finishes. They'll be more likely to visit a different search result that loads faster and gives them the information they need. Also, a slow-loading website often means that there is a lot of coding involved. All of this coding makes it more ...