E-newsletters have long replaced traditional print newsletters. Cost, ease of use, tracking capabilities and convenience are just a few of the reasons why business owners have turned to e-newsletters. Although there are many pros to using e-newsletters to stay connected with your customers and followers, your e-newsletters still need to be worthy enough to read.   Use the tips below to create an effective e-newsletter.   Think of Your Readers This may seem like a no-brainer, but we sometimes get too involved in what we want to say that we forget about what our readers want to hear. Understanding your readers means that you know ...

It may be true that businesses have been able to function without high-tech marketing strategies for decades. However, this school of thought is now separating the businesses of today from the businesses of tomorrow. Today’s marketing environment is changing so fast that it’s hard to keep up with all the new trends and marketing techniques. Still, it’s important that every business stay on top of industry trends and new marketing techniques, especially ones being used by competitors. While we don’t recommend you adopt all new marketing techniques at once, there are simple ways of integrating new marketing ...

A landing page, or lead capture page, is the page that appears once you click on an advertisement. These can be linked to pay per click ads, PURLs, or social media links to help enhance the effectiveness of these campaigns. Landing pages should help your online marketing by converting your clicks into leads and sales. If you are not seeing conversions from your landing pages, look to these 4 ways to improve your landing pages and boost your conversions. Create a Clear Call to Action After coming to a landing page, it should be obvious what you want to be the next action ...

The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoid the holiday crowds at brick and mortar stores and find the best deals possible. Take advantage of holiday sales this year with these 4 tips to help you optimize your eCommerce website for the holidays. Optimize Blog Posts For Holiday-Specific Keywords - Blog posts can help your SEO by creating new content to help you rank for ...

Last week, Delta Airlines launched a new feature on their Facebook page that allows fans to book flights without leaving the fan page. The new feature, which will also be coming to Delta's display ads on various news and publisher sites, has an arrow consumers can click and then it will expand a window on the website they are currently on. On the Facebook page, there is a "Book a Flight" tab that will asks users to allow the app to have access to their basic information, like most other Facebook apps. Then, the fan will see a ticket window directly on ...

Global Director of Digital and Social Media for PepsiCo Bonin Bough talked with BigThink.com about Pepsi's social media strategy. One idea that he discusses is how everyone's social media strategy needs to be unique to their company and resources. Being true to your company and its brand in the end will be what helps increase your social media presence. "Have Follow Fridays were you spend two hours talking to the community if that's all you have to work with. There really are no set rules." Watch the full interview below and let us know what you think about his ...

Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization. Not Putting Keywords In Your Page Titles A page title is the phrase that appears in the to bar of your browser window. These are one of the first things search engines look at to find relevant content. Many businesses have a tendency to make their page titles say "Home" or "About Us." However, you should be ...

Incorporating social media channels as part of cross-promotional marketing is an easy way to increase the effectiveness of any marketing campaign. Essentially, social media channels provide businesses access to large numbers of their market base using popular platforms such as Facebook or Twitter. Strategic use of these channels gives businesses the opportunity to expand their reach and engage the public in an efficient and cost effective manner. Below are 10 marketing strategies to maximize the use of social media in your cross-promotional marketing mix: 1. Announce your new LinkedIn, Facebook, or Twitter accounts in your email newsletters to create followers from your ...

Including social media sharing options like Twitter, Facebook, MySpace, LinkedIn, and Digg in your email marketing messages can generate a 30% higher click-through rate than emails without a social sharing option. According to a study by GetResponse, only half of email marketers are including social media links in their emails, even though it can vastly improve the effectiveness of their email marketing campaigns. The survey found that emails that had at least one social sharing option had a 30% higher click-through rate. If they had at least 3 social sharing options, then it had a 55% click-through rate. Twitter is the most popular ...

According to a survey by the e-tailing group, 59% of businesses surveyed are planning on investing more into e-commerce in 2010. This number is up from 36% in 2009. [caption id="attachment_1565" align="aligncenter" width="480" caption="Data from the e-tailing group's 9th Annual Merchant Survey"][/caption] The 9th Annual Merchant Survey also reported that 92% plan on an increase in Internet revenue, with most anticipating between 6% and 15%. With more businesses anticipating an increase with e-commerce, they must also work at using marketing that entices to both current customers and possible prospects in order to succeed. The majority of respondents reported, however, that the conversion rate ...

Many small businesses are still not using basic online marketing tools to help them grow their business. According to a survey from Citibank, 37% of small businesses had not used a website for marketing or expanding their business in the last year. Also, 84% had not used ecommerce to sell products, and 62% have not used email marketing. Of those businesses that do have a website, 74% say their website has been effective at generating business. The survey also found that while many small businesses placed an importance on word-of-mouth marketing to market themselves and find new customers, they did not view social ...