More than 16% of the U.S. population moves each year, creating a large pool of potential new movers and new homeowners who could be your next customers. These people are going to need a lot of services, looking into new business and companies, and more receptive to trial offers. New movers spend more in the first 6 months than the typical consumer does in 3 years. Also new movers are 5 times more likely to become long-term customers as compared to existing residents. More specifically, during the year of their move, new mover households spend 52% more than non-movers on home ...