Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization. Not Putting Keywords In Your Page Titles A page title is the phrase that appears in the to bar of your browser window. These are one of the first things search engines look at to find relevant content. Many businesses have a tendency to make their page titles say "Home" or "About Us." However, you should be ...

Incorporating social media channels as part of cross-promotional marketing is an easy way to increase the effectiveness of any marketing campaign. Essentially, social media channels provide businesses access to large numbers of their market base using popular platforms such as Facebook or Twitter. Strategic use of these channels gives businesses the opportunity to expand their reach and engage the public in an efficient and cost effective manner. Below are 10 marketing strategies to maximize the use of social media in your cross-promotional marketing mix: 1. Announce your new LinkedIn, Facebook, or Twitter accounts in your email newsletters to create followers from your ...

According to a survey by the e-tailing group, 59% of businesses surveyed are planning on investing more into e-commerce in 2010. This number is up from 36% in 2009. [caption id="attachment_1565" align="aligncenter" width="480" caption="Data from the e-tailing group's 9th Annual Merchant Survey"][/caption] The 9th Annual Merchant Survey also reported that 92% plan on an increase in Internet revenue, with most anticipating between 6% and 15%. With more businesses anticipating an increase with e-commerce, they must also work at using marketing that entices to both current customers and possible prospects in order to succeed. The majority of respondents reported, however, that the conversion rate ...

Many small businesses are still not using basic online marketing tools to help them grow their business. According to a survey from Citibank, 37% of small businesses had not used a website for marketing or expanding their business in the last year. Also, 84% had not used ecommerce to sell products, and 62% have not used email marketing. Of those businesses that do have a website, 74% say their website has been effective at generating business. The survey also found that while many small businesses placed an importance on word-of-mouth marketing to market themselves and find new customers, they did not view social ...

For small and medium-sized businesses, utilizing a Twitter and blog for the company can significantly increase the number of monthly leads generated. [caption id="attachment_1452" align="alignleft" width="300" caption="Image courtesy eMarketer"][/caption] A survey from HubSpot to business-to-consumer (B2C) companies showed that more than half of those using Twitter generated twice the median number of monthly leads compared to non-Twitter users. If the company had between 100 to 500 followers, then they generated 146% more median monthly leads than those with 21 to 100 followers. Blogging had an effect for both B2C and business-to-business (B2B) lead generation. Companies who blogged had a median of 15 monthly ...

With new social networking sites popping up and burning out every day it can be a challenge just to break through the piles of pop ups and product links.  Getting your message heard on the social networking scene is more difficult than ever but there are a few ways to make sure you get the most out of your advertising budget.   First and foremost, knowing your audience is key.  While there are some in the older demographics enjoying Facebook and twitter the audience mainly ranges the 10-25 age groups (unless you count parents checking up on their kids).  If you ...

To many, the revolution in social media networks may seem like a fad that will fade out just as fast it appeared.  Yet, the truth is that social media is one of the fastest ways to reach out to prospective consumers. Between Facebook, Twitter, YouTube and other similar social media platforms, everything that can be said about you, whether good or bad, is transmitted almost instantaneously across the globe. With over 300 million users, Facebook is by far one of the biggest social media networks out there.  While it may have begun as a tool to keep college students in touch, ...

Twitter is set to earn about $25 million dollars for its search engine deals with Google and Microsoft, according to the L.A. Times. This will allow the site to earn a profit, something many people wondered was possible. Before the site had little revenue since it is a free site for its users. However, now that millions have people have signed on to use Twitter (it's the third-most popular social networking site after Facebook and MySpace), each message has become a commodity. "We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data," ...

Now that you’ve created a following on Twitter, it’s important that you make the most out of your newly found marketing avenue. Here are a few simple rules of thumb to help you create a trusted twitter account. Don’t Hide Behind Your Tweets Perhaps the most important rule about tweeting is letting your followers know who you are. Readers want to be assured that you are indeed a real person. Don’t be afraid of creating posts and revealing your identity. In fact, this will make you a more credible source. Regardless of whether you are the top dog in ...

The amount of time Americans spend on social networking and blogging sites as tripled in the past year. According to the Nielsen Company, time spent on social network and blogging sites, like Facebook and MySpace, accounted for 17 percent of all time spent on the Internet in August 2009. With an increase in the amount of time people spend on social networking and blogging sites, it is important for your company to adjust its advertising and marketing campaigns. Estimated online advertising has increased from approximately $49 million in August 2008 to $108 million in August 2009, a 119 percent increase. ...

Times are tough, but slowly the economy is working its way back to normalcy. Now is a great time to start reexamining your marketing efforts, or whether there are any efforts at all. Maybe the budget isn’t where you want it to be. Maybe your vision of how to market doesn’t match the size of your wallet. Obviously marketing is worth the investment, but if you’re on a tight budget, consider these low cost ways to market your business: E-mail Campaigns: Send a market specific, dynamic, message-effective e-mail. Sending an e-mail to 10,000 people will cost you very little. You ...

With Twitter growing at rapid rates, it is quickly becoming the latest way for companies to market themselves and get in touch with current and possible future clients. Approximately 18 million adults in the United States will access Twitter at least once a month, according to the latest report from eMarketer, making up around 11 percent of total Internet users. They estimate that percentage to increase to 15.5 in 2010. With a high number of people now flocking to Twitter, this can become a new way for your company to get its name out there. There are multiple ways to use your ...