It may be true that businesses have been able to function without high-tech marketing strategies for decades. However, this school of thought is now separating the businesses of today from the businesses of tomorrow. Today’s marketing environment is changing so fast that it’s hard to keep up with all the new trends and marketing techniques. Still, it’s important that every business stay on top of industry trends and new marketing techniques, especially ones being used by competitors. While we don’t recommend you adopt all new marketing techniques at once, there are simple ways of integrating new marketing ...

Variable Data Printing, also known as VDP, is a marketing approach that has shown significant results for direct marketers and businesses of varying industries. This method of printing allows the sender to customize each and every document within a single run of digital printing. Customization of these print pieces can fall into various levels; such as static, personalized, versioned, and fully customized. Essentially, the sender can target their messaging to include the specific customer’s name on the document, print different versions of messaging to reach specific groups of people, or print messaging that is very personal and specific to each recipient. The concept ...

While many marketers may worry about direct mail marketing dying away, there are still plenty of people who are investing in it - specifically, in politics. As it gets closer to November elections, you can see plenty of local, state, and national politicians choosing direct mail campaigns as part of their overall marketing tactics. Mississippi Governor Haley Barbour sent out a direct mail piece to Iowa Republicans earlier this month. The mail piece talks about Barbour's political past and encourages people to sign up for updates on his website. Since Iowa is one of the early primary states, people speculate this direct ...

Variable Data Printing allows you to adjust your direct mail marketing campaign so it is more customized and personalized. Using VDP means you can create more attention-grabbing direct mail pieces that appeal to your target market. There are many benefits to using variable data printing with your direct mail marketing campaign. Increase Your ROI By Using Mailing List Data - Variable data printing allows you to create custom copy and information to grab people's attention. Adjust the information on your direct mail campaign based on where people live, if they are single or married, or any other piece of information you ...

Variable Data Printing (VDP) allows companies to customize their direct mail marketing campaigns in order to provide custom content to individuals. VDP lets you change text, graphics, and images. This means you can create fully optimized direct mail campaigns that appeal to each specific person who is seeing your direct mail piece. Without customized marketing materials, it can be difficult to stand out. Personalized communication can help increase readership, a response, and return on investment. When doing a VDP direct mail marketing campaign, it is important to test the campaign against traditional static campaigns to ensure that the VDP campaign is actually ...

Make Strategic Marketing a Priority for 2010 Another decade has passed, I’m not sure how 2009 was for you, but I’m guessing if you are the average person, you have much to consider for the New Year. What resolutions did you make this year? Were any of the ones made last year successful? What about your business resolutions? Do those even exist, apart from the fact that you want to make more money? The great thing about a new year is that you have 12 fresh months to make things happen. Learn from the past and push forward to the future. Maybe ...

"The lack of proper advertising and marketing is one of the top seven reasons cited by the SBA that lead businesses to failure."    - Alan Jackson, Global Cash Flow Network With the emergence of web and social media, mass advertising and marketing is no longer something only the fortune 500 companies can afford. With the power of online marketing, small and mid-size companies can reach to millions of people around the world cost-effectively. Not only can you reach them with powerful message and strategy, you also have the ability to track how people are responding to your marketing efforts and make ...

As most people have figured out, one of the golden rules of marketing is personalization.  The concept is simple; show that you care and know your audience.   Sounds simple, right?  Extensive research shows that personalized messages and marketing pieces show increased response rates leading to higher returns on investment (ROI).  Variable Data Printing (VDP) allows you to personalize each individual  marketing piece so that your reader receives something that is personal and relevant to their needs and wants.  On-demand VDP technology allows the personalization of just about anything on your marketing piece. This can be graphics, text or images.  The technology ...

As times change and technology advances, the needs and requirements of clients change.  To keep up with technology and the ever-increasingly sophisticated customer, businesses must constantly revise and update their marketing strategies.  Every marketing campaign has one common goal: obtain a response from the target audience.  Not too long ago, the preferred method for marketing campaigns was a mass marketing approach where a specific offer would be sent to as many prospects as possible.  While that may have increased visibility, conversion rates are very low.  Recently, sophisticated technology has made a case for the superiority of a one-to-one marketing approach. ...

Variable Data Printing (VDP) allows marketers to target a highly specified customer base with the use of specialty data and mailing lists.  Business owners can actually imagine "the perfect customer," the one most likely in need of their goods and services, and then systematically target individuals who fall into the target market category according to an almost infinite number of specifications, including income bracket, interests, geographic area, marital status, gender, and many other types of data.  The beauty of VDP is this:  the more data you collect about an individual, by tracking purchasing habits, collecting survey information, email marketing and ...

Variable data printing (VDP) and digital printing technology allows business owners to target customers more specifically with the aid of specialty data and mailing lists.  With VDP, business owners can define a target market based on income, lifestyle choices, interests, marital status, gender, and an almost infinite number of categories.  Business owners are able to actually imagine the "perfect client," the customer most likely in need of their goods and services, and then systematically and specifically target individuals who fit that description in their direct mail marketing campaigns. These highly targeted direct mail marketing campaigns are even more effective when they ...

  OneIMS, a full-service marketing company in Chicago, IL, offers clients an innovative and revolutionary way to expand the success of direct mail campaigns using their Personalized URL solution. Chicago, IL (Vocus/PRWEB ) March 26, 2009 -- Old marketing meets new marketing. OneIMS, a full-service marketing company located in Chicago, offers clients a revolutionary way to get more out of direct mail campaigns by utilizing Variable Data Printing (VDP) and Personalized URLs (PURLs). Research shows that most people depend on the internet and are more likely to respond to a direct mail campaign if the internet is involved. Their solution, 4PURL, is ...