One of the best ways to bring in new customers is by word of mouth. When people share information about companies and businesses, their friends and colleagues see that as reliable information. To create a viral effect, you need to do something so amazing that people will want to share it with everyone they know. Take these 5 steps to create a coupon that will go viral and drive traffic to your company. Make a Big Offer In order to get people's attention you need to provide an offer that is so unbelievable that they will rush to take advantage of it and ...

With new social networking sites popping up and burning out every day it can be a challenge just to break through the piles of pop ups and product links.  Getting your message heard on the social networking scene is more difficult than ever but there are a few ways to make sure you get the most out of your advertising budget.   First and foremost, knowing your audience is key.  While there are some in the older demographics enjoying Facebook and twitter the audience mainly ranges the 10-25 age groups (unless you count parents checking up on their kids).  If you ...

To many, the revolution in social media networks may seem like a fad that will fade out just as fast it appeared.  Yet, the truth is that social media is one of the fastest ways to reach out to prospective consumers. Between Facebook, Twitter, YouTube and other similar social media platforms, everything that can be said about you, whether good or bad, is transmitted almost instantaneously across the globe. With over 300 million users, Facebook is by far one of the biggest social media networks out there.  While it may have begun as a tool to keep college students in touch, ...

The new digital era is keeping everyone on their toes. One of the most recent and frequently used forms of digital media is video marketing. While video marketing used to be something that only large companies could afford to do, with a decent budget, smaller companies are jumping on board. Before you jump into making your video piece, make sure you keep a couple of things in mind. First, you want to clearly define the purpose of your video. Is it an advertising opportunity? An endorsement? New product/service introduction? Product demonstration? Whichever the purpose of your video, make sure ...

It all started just a few years ago with Facebook. While it began as a private social networking site, Facebook has served as a template for a variety social networking sites that are becoming ever more popular not just among users but also marketing experts. Today, Facebook, Twitter, YouTube, Bebo, LinkIn. and MySpace are just a few of the many online social networking options available. You may ask, “Why bother?” There is a reason why major companies are using them. Next time you’re visiting a website look for a “follow us on Facebook” or similar message alerting ...

Well, to begin answering this question you would first have to know who your customers are. According to a study conducted by the Participatory Marketing Network and two other organizations, brands are having a hard time engaging the younger generation, or GenY, and building loyalty among this group through social networking sites. The study examined the networking behaviors of consumers between the ages of 18-24 and concluded the following results:  84% noticed ads on social networks  74% say they click infrequently/never  62% of Gen Y's have visited a fan page on a social network  48% percent have joined  36% say they don't click on ads at ...

During an economic slowdown, business owners face distinct challenges in pricing their products and services.  Today's marketers strive to extend affordable prices to consumers who are making purchases with more apprehension and consideration, but lowering prices to attract careful customers also lowers the profit margin.  Large corporations can afford to slash prices to move higher quantities, but this technique is less effective for small to mid-size businesses. How can small business owners maximize their profits without reducing their prices?  The answer lies in a "teamwork" model of pricing strategy designed to move high priced merchandise. The primary objective for small business owners ...

If you aren't familiar with the phrase "viral marketing", don't worry because you're probably already using the technique. As another way of saying "word of mouth", viral marketing refers to the systematic, planned approach to spreading information from person to person. With the costs of products and services on the rise today, and the unstable economy, it may seem that shrinking back on marketing your business is the answer to finding the balance. However, we'd like to suggest a few viral marketing strategies before you decide to make any marketing cutbacks. 1)      Target a Defined Audience- The best way to determine the ...

Viral marketing strategies encourage satisfied customers to promote products and services to others through word-of-mouth. Like the dreaded flu virus, viral marketing has immense possibility for expansion and exponential multiplication as information is passed from individual to individual on the worldwide web. Many Internet marketers have implemented viral marketing techniques and seen substantial results. Here are a few recommendations from our seasoned professionals: 1. Take advantage of the power of “free.” No other word attracts attention like the all-powerful word in Internet marketing: free. Many businesses launch viral marketing campaigns by offering valuable free products and services. Often, website visitors will arrive ...