Most business owners assume that their work is done when their marketing campaign is out the door. Wrong! Successful businesses know that unleashing marketing campaigns are only one step in the process to increasing web traffic and sales. The next step is analyzing how your campaign is doing against your expected outcome. Keeping constant track of your marketing campaigns helps you to refine and maintain high output for lead generation. So how does Google Analytics fit in? Google Analytics is a free online tool designed to help you keep track of the traffic that comes in, and out, of your website. You ...

Your website is a very important part of your marketing plan and as such, should be created and designed with users in mind. This will ensure a positive user experience and effectiveness in getting your message across. If you don’t yet have a website and are just starting to create your master plan or feel that you have an ineffective website, make sure you consider these tips for a more engaging and effective website. 1. Less is More With so many technologies and tools available, it’s possible to have your website filled with features that might cloud your message. While this may ...

If you have a healthcare website that distributes information about the industry, whether it is through press releases or blog posts, you may want to consider integrated online videos to your website to increase visitors. According to a study by Manhattan Research, 48% of the 102.3 million US adults who went online for prescription drug information in 2009 viewed online video to learn more about these medications. These types of videos are most often viewed on a health information website, as opposed to a pharmaceutical company website or video-sharing website, like YouTube, according to a 2010 study by Rodale. Even healthcare professionals are ...

QR Codes Part 1 - What are QR Codes? QR Codes Part 2 – 4 Ways To Use QR Codes In Your Direct Mail Pieces In this final post on QR codes, here are 9 real life examples of QR codes being used by a variety of companies. QR codes are becoming more common marketing tool because of its ability to combine the best features of print marketing with the best features of online marketing. Ralph Lauren By leveraging QR code technology back in 2008, Ralph Lauren offered consumers the opportunity to shop via their smartphones by scanning the QR code appearing in print ...

The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoid the holiday crowds at brick and mortar stores and find the best deals possible. Take advantage of holiday sales this year with these 4 tips to help you optimize your eCommerce website for the holidays. Optimize Blog Posts For Holiday-Specific Keywords - Blog posts can help your SEO by creating new content to help you rank for ...

Once you are able to bring someone to your e-commerce website and convince them to become a customer once, you will want to figure out how to make them come back. Keeping customers is one of the most effective but neglected ways to control your marketing costs. Have your e-commerce website follow these 5 steps in order to increase your customer retention rate and create loyal brand consumers for your company. Customized Content and Suggestions - Create a section of your website that will provide customized content and product suggestions for customers. Based on what the customer has previously purchased or viewed, ...

A key element of website design is having clear call-to-action buttons and links. A "call to action" refers to copy and images that compel a user to take a certain action. Typically the action is to purchase a product or take a step in the sales cycle that will hopefully lead to a sale, like sign up for a newsletter. A clear call to action tells your visitors what you expect them to do, and what they can expect when they do that. It will lead your visitors strategically on a path through your website. One example of a website with clear ...

Launching a new website or a website redesign takes a lot of time, energy, and money. It is important that you have a clear plan from the beginning to make sure that you aren't wasting your resources on a website that will end up not meeting your goals. Look through these reasons why many websites fail to perform and see if your website is making any of the same mistakes. Undefined Objectives - Maybe your website is trying to do too much at one time. Or maybe there is no clear objective. Either option will only hurt your website's performance. Creating clear ...

If you haven’t been paying attention to how your website is performing, you are losing out on valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website. Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming if you don’t know exactly what the information is and means. Once you learn what your metrics is telling you, then you can use that data to manage your website. There are four basic ways to break down your web metrics: Traffic, Conversion, Performance, ...

Once you get a website for your company up and running, you shouldn't just forget about it. You must take some time to analyze your website, who is linking to your website, and understand the basic structure of how your website works. Google Webmaster Tools allows webmasters to see how Google is crawling and indexing your website, if there are any problems or errors, and share information to help your Google rankings. After adding your website to Google Webmaster Tools, there are 4 important areas that Google webmaster will show you: Links This are can show you all of the places that are ...

If you haven’t been paying attention to how your website is performing, you are losing valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website. Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming if you don’t know exactly what the information is and means. Once you learn what your metrics is telling you, then you can use that data to manage your website. There are four basic ways to break down your web metrics: Traffic, Conversion, Performance, Maintenance. Performance Once you ...

If you haven’t been paying attention to how your website is performing, you are losing valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website. Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming if you don’t know exactly what the information is and means. Once you learn what your metrics is telling you, then you can use that data to manage your website. There are four basic ways to break down your web metrics: Traffic, Conversion, Performance, Maintenance. Conversion Although it ...