Most business owners assume that their work is done when their marketing campaign is out the door. Wrong! Successful businesses know that unleashing marketing campaigns are only one step in the process to increasing web traffic and sales. The next step is analyzing how your campaign is doing against your expected outcome. Keeping constant track of your marketing campaigns helps you to refine and maintain high output for lead generation. So how does Google Analytics fit in? Google Analytics is a free online tool designed to help you keep track of the traffic that comes in, and out, of your website. You ...

The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. They will be releasing their new website design that complete revitalizes their company. Their old homepage was extremely cluttered with links, a lot of flashing banners, and a moving ticker at the bottom. There is no clear direction in which the DMA wants their visitors to go. With so many options and links, it can be confusing for visitors to figure out where they will go and lead to a low click-through rate and high bounce rate. Their ...

A lot of companies do not spend their time thinking about how to make their eCommerce websites search engine optimized. The website will contain navigational pages with little content and product pages with duplicate content. However making your eCommerce SEO friendly is an important step in increasing your awareness. You want to make sure that your website comes up first when people are searching for the products you have available on your eCommerce website. Follow these 4 steps to increase your search engine optimization and create keyword-targeted pages on your eCommerce website. Write Detailed Category Descriptions - Including a description for each of ...

If you have a healthcare website that distributes information about the industry, whether it is through press releases or blog posts, you may want to consider integrated online videos to your website to increase visitors. According to a study by Manhattan Research, 48% of the 102.3 million US adults who went online for prescription drug information in 2009 viewed online video to learn more about these medications. These types of videos are most often viewed on a health information website, as opposed to a pharmaceutical company website or video-sharing website, like YouTube, according to a 2010 study by Rodale. Even healthcare professionals are ...

Some companies may think that deep links - links to pages other than the homepage or top-level page - are not valuable. They believe deep links mean not seeing the website's main landing page with useful information and banners. However, deep links actually help a website in a variety of ways. Here are 5 ways deep links are actually useful to your website. Raise Your Search Engine Rankings - Inbound links of any kind can help boost your SEO. The more high-authority websites that link to you, the higher your website will show up on search engine results pages. Deep linking helps ...

Launching a new website or a website redesign takes a lot of time, energy, and money. It is important that you have a clear plan from the beginning to make sure that you aren't wasting your resources on a website that will end up not meeting your goals. Look through these reasons why many websites fail to perform and see if your website is making any of the same mistakes. Undefined Objectives - Maybe your website is trying to do too much at one time. Or maybe there is no clear objective. Either option will only hurt your website's performance. Creating clear ...

Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization. Not Putting Keywords In Your Page Titles A page title is the phrase that appears in the to bar of your browser window. These are one of the first things search engines look at to find relevant content. Many businesses have a tendency to make their page titles say "Home" or "About Us." However, you should be ...

Small businesses often times have a smaller marketing budget and need to be wise in how they spend that money. However, one area where they should not hold back money is in their website design. According to a recent survey, approximately 75 percent of web users admit to judging a website's creditability based on its website design. On average, visitors take only 50 milliseconds to make a decision on a website's visual design. Some basic web design aspects that businesses should be careful of are: Using unprofessional images and fonts Having complicated navigation Hiding important product/service information Not updating the information available on your website Bad language ...

If you haven’t been paying attention to how your website is performing, you are losing out on valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website. Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming if you don’t know exactly what the information is and means. Once you learn what your metrics is telling you, then you can use that data to manage your website. There are four basic ways to break down your web metrics: Traffic, Conversion, Performance, ...

If you haven’t been paying attention to how your website is performing, you are losing valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website. Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming if you don’t know exactly what the information is and means. Once you learn what your metrics is telling you, then you can use that data to manage your website. There are four basic ways to break down your web metrics: Traffic, Conversion, Performance, Maintenance. Performance Once you ...

If you haven’t been paying attention to how your website is performing, you are losing valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website. Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming if you don’t know exactly what the information is and means. Once you learn what your metrics is telling you, then you can use that data to manage your website. There are four basic ways to break down your web metrics: Traffic, Conversion, Performance, Maintenance. Conversion Although it ...

A website is more than just a brochure. It is a 24-hour live sales person that is constantly promoting your company and its products and services. Among many things, your website serves as a tool that helps communicate the value that your business brings to the consumer. Let your website show why visitors should utilize your business and why you are different from your competition. As you may only get a few minutes of your potential customers' time, it is imperative that the information that you provide is conveyed easily, effectively and dynamically. Otherwise you risk the possibility of the individual leaving ...