While it is important to have a website for your business that you like, you ultimately should be creating a website that appeals to your audience. You must learn to look at your website through the eyes of your audience. Even if your website seems perfect to you, it may not come across that way to your audience. This could mean you are pushing away potential customers from knowing about your business and what it can offer. When looking at your website, there are three things you should focus on from the perspective of a visitor. Usability Is your website easy to navigate? ...

If you haven't been paying attention to how your website is performing, you are losing valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn't working on your website. Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming if you don't know exactly what the information is and means. Once you learn what your metrics is telling you, then you can use that data to manage your website. There are four basic ways to break down your web metrics: Traffic, Conversion, Performance, Maintenance. Traffic Website traffic ...

It is important when creating a presence for your business on the web to choose the options that work best for your specific business. It can be difficult to decide if you want to create a microsite, if you want to get multiple domain names, or to use your main website. Each option has strengths and benefits depending on what you are aiming to achieve, and the budget you have available. Microsite A microsite provides detailed information about a specific product or service that may not be available on the main website. By using a microsite, you can target specific keywords to make the ...

Search Logs are often not included in regular analytics package, or if they are included, they are ignored. Paying attention to your website's Search Log can help you learn more how people use your website. Pay attention to these three aspects of your search log. Your Top Search Terms - This shows how visitors think as they explore your site. See if any of the results have any patterns relating to the calendar year. Are people searching for tax information right before tax day? Are people searching for gifts and flowers around Valentine's Day? Once you figure out your top search terms, ...

Business-to-business search engine optimization is one of the best opportunities to generate high quality leads, so many B2B marketers are attempting to increase their own SEO. However, there are many common mistakes that B2B marketers may be making and overlooking. Using Keywords Not Important To Your Customer When choosing keywords for your B2B website, try not to emphasize the little things like specifications of your products and services. Think about the words that a buyer would type into a search engine and use that language in your marketing content. Content is Difficult to Search Having a website that is difficult for search engines have ...

Tracking the data for your website can help your company understand not only who is coming to your website, but also help you figure out how to convert those visitors into clients. For businesses new to analytics, it can be daunting to look at all of that information and to know what to do with it. Google Analytics is a free, simple analytics feature that has a handful of information that can help your company. Unique Visitors The number of Unique Visitors tells you how many different people have visited your website. If you want to increase your unique visitors, look at ...