The ecommerce world is constantly changing. How well you adapt your marketing strategies in this evolving landscape is essential to maintaining a successful business.
Google Ads is one of the many tools available for business owners and marketers to use as they tailor ad campaigns to target their desired customers. Knowing and understanding how Google Ads works will go a long way toward ensuring your strategies pay off in the end.
Every time a person searches for something on Google, the search engine tracks the keywords used. That data then can be analyzed to target advertising based on specific keywords to the potential customers who are searching the web with those words.
When the person sees their search results, it will include ads – possibly yours – on which they can click. While you are charged for each click, the traffic delivered to your website should result in a return on the investment
There are three types of keywords that Google Ads uses to deliver ads.
Google Ads is designed to provide you with information about which keywords will provide your campaign with the greatest potential return.
A savvy ecommerce manager understands the basic principles of Google Ads, but getting the most out of the service requires more than just basic knowledge.
Once you have started your Google Ads account, Google has several other tools that can and should be used in conjunction with this service to deliver the best results.
Four of the most popular tools are conversion tracking, Google Analytics, Google Trends, and bid simulator.
Perhaps the most crucial segment of ecommerce in which businesses need to invest is mobile marketing. More and more online customers use smartphones and tablets for much of their online activity. Since many people have these devices with them all the time, it opens the door to attracting far more customers than traditional desktop marketing.
Once those plans are in place, make sure your ecommerce site generates the most possible traffic through multiple campaigns. Consider running test ads within your major target groups, then copy the successful ones over to other groups to see if the success translates there as well.
When you are ready to take your ecommerce site to the next level, contact an expert at OneIMS. We can provide all the information you need to maximize your results with your next online marketing or SEO campaign.