Get Found.Get Chosen.Keep Growing.
The 2027 B2B Growth System for the AI Search Era
Your buyers now ask AI tools who to shortlist before they ever contact you, and the revenue in your existing accounts is easy to overlook. In 60 minutes, see the system that connects both halves of growth.
Growth is leaking from both ends.
Most B2B teams pour budget into finding new buyers while the customers they already won drift away. Both sides have gotten harder, and most teams only see one of them.
Buyers decide before they call you.
B2B buyers now research with ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot alongside search. The shortlist forms before your sales team hears about the deal.
- 1Buyer asks AI"Who are the best vendors for this?"
- 2AI names a short listBased on content, proof and mentions it trusts
- 3You are not on itAnd you never knew the deal existed
Customers leave without telling you.
Accounts stop expanding, past buyers go quiet, and good contacts sit untouched in the CRM. That revenue never shows up in a traffic report, so it rarely gets a plan.
- 1An account goes quietFewer orders, slower replies
- 2No one is assigned to noticeMarketing chases new leads instead
- 3The revenue walksExpansion, win-backs and referrals lost
One formula. Two engines.
Acquisition plus Retention equals Growth. The formula is simple. Running both halves at the same time is where most teams fall short.
The MAPS Framework
How to earn visibility in search and AI answers, and become one of the vendors buyers shortlist.
Model Buyer Intent
Map the questions buyers ask at every stage.
Answer Clearly
Content built to be quoted, not just ranked.
Prove and Place
Third-party proof and mentions AI trusts.
Structure and Stay Fresh
Technical upkeep that keeps you cited.
The 4R Revenue Framework
How to grow the revenue already sitting in your customer base and your CRM.
Retain and Expand
Grow revenue inside current accounts.
Recover
Win back lapsed customers and stalled deals.
Reengage
Reactivate dormant contacts in your database.
Reviews and Referrals
Turn happy customers into proof and pipeline.
60 minutes. Practical from the first slide.
Every segment ends with something your team can act on the following week.
- 5 min11:00 AM CT
The Growth Formula
Why growth depends on both halves, and a quick live poll on where your budget goes today.
- 10 min11:05 AM CT
Get Found: How B2B Buyers Research Now
What changes when buyers ask AI tools for recommendations, and why AI visibility builds on SEO rather than replacing it.
- 20 min11:15 AM CT
Get Chosen: MAPS in Practice Live Demo
Each step of MAPS with a real example, plus a live look at which companies AI tools recommend for a real buyer question, and why.
- 15 min11:35 AM CT
Keep Growing: The 4R Framework
One practical play for each R to retain, recover, reengage and turn customers into referrals.
- 5 min11:50 AM CT
Connecting the Two Halves
How a buyer found through search or AI moves into nurture, and where most systems break.
- 5 min11:55 AM CT
Next Steps and Live Q&A
Your questions answered, and how to find your biggest growth gap.
Walk away knowing where to start.
The 2027 B2B Growth Scorecard
Score your business on each MAPS step and each R, and see which half of the formula is holding you back. Shared with live attendees.
A Live AI Search Example
See how AI tools answer a real buyer question, which companies get named, and what those companies did to get there.
A Plan for Both Halves
Concrete next steps for getting found and chosen by new buyers, and for growing the customers you already have.
Built for B2B revenue leaders.
For the people who own the number and decide where the next dollar of growth budget goes.
- You sell B2B with a multi-touch sales cycle
- You have a customer base and a CRM to grow
- You are setting 2027 plans and budgets now
Samuel leads OneIMS, a B2B demand generation agency and HubSpot Diamond Partner, where his team built the Growth Formula, the MAPS Framework and the 4R Revenue Framework. He works with B2B leaders on getting found in search and AI answers, and on turning existing customers into a steady source of growth.
Save your seat. Bring your team.
Register now and your calendar invite and join link arrive right away.
- Thursday, November 12, 2026
- 11:00 AM CT · 12:00 PM ET · 9:00 AM PT
- 60 minutes, live and virtual
- Growth Scorecard for live attendees
