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For eye doctors, medical clinics and dentists, a local SEO strategy is the key to gaining new clients and opportunities. On the internet, a unified, active presence on multiple channels will result in more backlinks, higher authority and quality lead generation. To perfect your local SEO strategy, implement these seven tips.
Research Keywords
Tapping into the virtual conversation occurring in an industry is the best way to research keywords. Regardless of your medical specialty, finding the best keywords can lead to better results in a shorter amount of time. For medical clinics, eye doctors and dentists, basic geo-specific keywords may include “best optometrist in Skokie” or “affordable dentist in New York City.”
Use Place Pages
Between Google+ and Bing’s respective business pages, place pages are an effective way to improve your local SEO search strategy. With a strong presence on both, healthcare providers increase visibility to local searchers while establishing a stable online presence.
Directories
Claiming your practice’s virtual real estate in local directories helps capture a larger portion of local search share, resulting in more leads and potential sales.
Encourage Reviews
As a practice dedicated to patient care, you undoubtedly have some patients that would be willing to provide a review of your service. Encourage reviews by informing your clients where they can leave feedback online.
Social Media
As the driving force behind online interaction, social media is a valuable resource for healthcare practices. Between providing specialty-related content and updates, medical offices are able to offer better customer service while attracting local leads.
On-Page SEO
Launching a local SEO strategy should always be done with the help of a professional, as multiple factors play a role in the success of your campaign. On-page SEO, the best practices of which continue to evolve, should be trusted to an expert. The penalties for poor SEO are steep.
Mobile Optimization
With more local searches being conducted on mobile devices than ever before, optimizing websites for mobile users is no longer a luxury; it’s a requirement. Work with a professional to optimize your website for mobile or develop a new, mobile-only site.
This small change can mean a world of difference for your healthcare practice, as customers often seek medical services close to home using a mobile device.
